CEO of Bank Melli Iran on Bale's 11th Anniversary: Startup Agility Is the Key to Turning Bale into a National Super-App

At the ceremony marking the 11th anniversary of Bale, the CEO of Bank Melli Iran described this messaging app, with 64.5 million users, as a national asset. He stressed that Bale must become a super-app with an agile and innovative approach, offering banking, financial, governmental, law enforcement, and judicial services alongside artificial intelligence tools on a single platform.

In this ceremony, Mohsen Seifi, appreciating the efforts of the managers and specialists of "Yes", said: "Today, this messenger with tens of millions of users and billions of messages has gone beyond a communication tool and has become one of the national infrastructures of the country's digital economy."

He added: "People should not wander between dozens of different programs to do their daily work, and "Yes" has the capacity to be a single platform for Iranians to receive comprehensive services.

From messenger to national superapplication

Referring to the successful experience of "Yes" in providing public services, Seifi called for the cooperation of this group with ministries and other executive bodies and said: "The services that people today go to public and government organizations and centers to receive can be gradually provided on the basis of "Yes" and in person.

He emphasized: Projects in this field should be selected and followed based on the needs of the devices, priority, economic justification and the possibility of implementation.

Banking, financial and investment services in one platform

The CEO of the National Bank of Iran, emphasizing the development of offline banking services in "Yes", said: services that can be provided offline should be identified and banking processes should be modified with the cooperation of experts from two groups in such a way that customers' visits to branches are reduced.

He considered it necessary to expand financial services and investment in this context.

Startup agility, "yes" competitive advantage

Sifi considered the startup approach, agility and speed of action to be the most important advantage of "Yes" in competition with domestic platforms and said: this collection should provide users with a simple, fast and smart experience of receiving services by relying on innovation, creativity and taking advantage of the latest achievements in communication technology, information technology and artificial intelligence.

He added: "Artificial intelligence can play the role of an intelligent assistant for users in banking, finance and daily services in Yes."

Shared revenue models and measurable goals

The CEO of National Bank of Iran stated that the capacities of the two groups in technical areas, human resources, infrastructure and customer network should be turned into income-generating opportunities, and asked the managers of "Yes" to provide specific proposals for designing joint income models.

He stated that these collaborations should be followed in the form of a program with timing, determining responsibilities and evaluation indicators, and its results in reducing face-to-face referrals and improving service delivery can be measured by the end of the year.

"Yes" at the age of eleven according to statistics

Kazem Kayal, the CEO of "Yes", also presented a report on the performance of this messenger and said: "Yes" users have reached 64.5 million people and 45 million of them have sent messages on this platform. According to him, during the last 15 months, more than 126.9 billion messages and 591 million voice calls have been registered in "Yes". Users have uploaded files more than 6.5 billion times and 22 million people use the groups feature.

Kayal added that "Yes" is now a platform for providing a part of public services, so that 14 million people can inquire and receive Kalaberg services through it, three million users have registered for "Barq Man" service, and three million and 580 thousand people have registered for subsidy targeting services, and more than 1.2 million inquiries have been made at its police services counter.

The presence of managers of the National Bank of Iran and the visit of "Yes" company.

Hassan Jund, vice president of information technology and communication network, Javad Vakili, vice president of investment and corporate affairs of National Bank of Iran, and Hamed Dehghani, CEO of Sadad Company, were also present in this ceremony.

On the sidelines of the ceremony, Mohsen Seifi visited different departments of "Yes" and was closely informed about the activities, technical capacities and plans of this complex for the development of digital services.