Huawei Targets Mid-Range Market with New Xingmang Brand

Huawei plans to sharpen its focus on the mid-range smartphone market with the upcoming unveiling of its Xingmang brand, creating new competition in this segment. Following recent challenges, the tech company is pursuing a new strategy by introducing its Xingmang sub-brand. The new brand targets mid-range phones and signals ...

0 Posted by: Anahita Rostami on October 21, 1405 at 12:03

Huawei plans to increase its focus on the mid-range phone market and create new competition in this segment by introducing the Xingmang brand, which will be unveiled soon.

Huawei Technology Company, after recent challenges, follows a new strategy by introducing the Xingmang sub-category. This new brand targets mid-range phones and represents Huawei's new approach in the market.

Introducing Xingmang; Huawei's new mid-range brand

According to reports from Dingjiao Digital and CNMO, Huawei will soon launch a new sub-brand Xingmang (meaning Shining Star).

Huawei Mate 90 was introduced with a bigger battery and a 50-megapixel camera with a variable aperture

Huawei Mate 90 Pro Max was introduced with a 12,000 nit display and a 200 megapixel telephoto camera.

A closer look at Huawei Pura X View; A wide and different phone with a slim body

Huawei Mate XT 2 Ultimate Design was introduced; Huawei folding revolution with triple display and Kirin 9050 Pro chip

Technical specifications and target market of these phones

Xingmang phones for the mid-range market will use Kirin 8 chips and HarmonyOS operating system. These devices lack Google Play services and premium features such as satellite connectivity, but retain XMAGE imaging technology. The Pura and Mate flagship series will remain under the original Huawei brand. The unveiling of this brand is expected at the end of this month.