PlayStation CEO: Sony has helped finance more than 120 projects this generation

This article was written for the first time on Gimfa site Gimfa: news, reviews and reviews of games, cinema, movies and series in the link of the senior director of PlayStation: Sony has helped to finance more than 120 projects in this generation. According to one of the senior managers of PlayStation, during the current generation of consoles, Sony has fully funded or partially funded the development costs of more than 120 game projects; An impressive figure that even includes related regional investments

According to one of the senior managers of PlayStation, during the current generation of consoles, Sony has fully funded or partially funded the development costs of more than 120 game projects; An impressive figure that does not even include regional investments related to the Hero Project.

In an interview with The Game Business media, Christian Svenson, vice president of second-party and third-party content at Sony Interactive Entertainment, explained that financing projects is only one part of PlayStation's extensive support for foreign developers.

In this generation, we have fully or partially financed more than 120 projects. Of course, this statistic does not include Hero Project plans, because their budgeting is calculated in a completely separate and independent format.

Sonson emphasizes that direct investment and money injection is not the core of PlayStation's strategy in cooperation with third-party studios. In addition to these supports, Sony has established small financial funds to promote diversity in games and also provides independent funds (without the need for reimbursement) to some independent developers; An approach that paves the way for the release of projects that, perhaps, would never have had the opportunity to be on the PlayStation platform without such support.

This senior manager further mentioned that currently, about 10,000 developers and publishers around the world are actively cooperating with this platform. To effectively support this huge network of partners, Sony has assigned five separate internal teams that are responsible for key and diverse tasks such as providing development kits, transferring knowledge and technical solutions, managing marketing, public relations and finally, financing projects.

Another important pillar of Sony's strategy is to align independent games with large and expensive AAA projects in the platform's showcase. Svensson makes it clear that PlayStation will never consider indie titles inferior to its major commercial partners, but instead sees them as a vital and unavoidable element in maintaining the diversity and richness of its platform's content.

The support programs of Hero Project are also managed completely independently of the statistics of the 120 mentioned projects. Through these regional initiatives, Sony invests directly in talented developers in emerging markets such as China, India, the Middle East and North Africa (MENA). Sonson describes these plans as long-term investments with a five- to ten-year (or even longer) horizon, with the ultimate goal of cultivating a dynamic community of local developers and, ultimately, expanding the penetration of the PlayStation brand in these geographies.

In another part of his speech, he praised the impressive speed of development of Chinese and Korean game development teams. According to him, the wide scale of activities and the speed of reaction of these Asian studios have reached a level that cannot be found even in many well-known Western or Japanese teams.

With all these words, Sony does not necessarily look for a specific genre or style in the process of selecting projects. According to Svensson, the priority for PlayStation's decision-makers is to have a creative, powerful and original vision that is accompanied by a realistic production plan. In projects that Sony directly undertakes the task of financing, components such as the proportionality of team size to the size of the project, the reasonableness of the budget, the precise timing of the development and the delivery strategy, are evaluated with double obsession.

At the end of the interview, Svensson assessed the overall outlook of the video game industry as extremely bright and promising, pointing to the ambitious projects that are expected to be released in the next three to five years. He noted that with the unannounced projects already in the pipeline, the direction of the industry's future content is incredibly positive, and that despite all the current challenges and problems, the gaming world has many reasons for optimism and hope for the future.