Namad Is Part of the Cultural Heritage of Iran and Chaharmahal and Bakhtiari

The director general of Cultural Heritage, Tourism and Handicrafts of Chaharmahal and Bakhtiari said: Namad is part of the cultural heritage of Iran and the province, especially the cities of Shahrekord and Boroujen.

According to Aria's Heritage Reporter, Haider Sadeghi said on Tuesday evening, October 21, during the opening ceremony of the second Shahrekord National Felt Festival, in the presence of the Deputy Minister of Cultural Heritage, Tourism and Handicrafts for Handicrafts and Traditional Arts, that felt is an art and handicraft product in the country.

Director General of Cultural Heritage, Tourism and Handicrafts, Chaharmahal and Bakhtiari added: "Felt art is considered as Iran's cultural heritage and we must strive to preserve and develop it."

Sadeghi announced that the holding of felt festivals is a way to develop, prosper and add value to felt and clarified: This year, we tried to implement the development of semi-industrial machinery needed to promote the production of felt products.

He reminded: In this regard, Atlas of Handicrafts is on the agenda with the aim of strengthening the national and international marketing of felt.

Director General of Cultural Heritage, Tourism and Handicrafts, Chaharmahal and Bakhtiari added: Standardization of felt products is being done so that felt products can be produced according to the taste of global markets and provide the context of increasing employment, reducing the unemployment rate and economic prosperity of the activists of this art industry.

He considered it necessary to strengthen scientific training in the production of felt products and said: We must try to remove the obstacles in the path of felt production.

Sadeghi emphasized: Marketing and export is one of the most important problems of felt activists, and the variety of felt products should be introduced to the national and international markets in order to solve most of the problems in the production of this art industry.

He added: Felt artists from 13 provinces of the country are present at the second Shahrekord National Felt Festival.

Sadeghi clarified: The second Shahrekord National Felt Festival will be held at the permanent location of Shahrekord International Exhibitions until October 24, and the visiting hours of the exhibition and side programs of this festival have been announced from 15:00 to 22:00 every day.

Shahrekord has the capacity to become a global felt city

The representative of the people of Shahrekord, Saman, Ben and Farrokhshahr cities in the Islamic Council said: Shahrekord is now registered as a national felt city, but this city has the necessary capacity to become global in the field of felt.

Ahmad Rastineh Hafeshjani announced the presence of veteran craftsmen as one of the most important capacities of Shahrekord felt and emphasized: the growth of added value, increase in exports, branding, completion of the chain and compilation of the national felt atlas are among the main priorities in the field of Shahrekord felt.

Pointing to the need to identify the demand markets in neighboring countries for the supply of Shahrekord felt products, he added: Felt is used with many products in healing properties, completing the clothing industry, developing carpets and rugs, and of course, many of its properties have not been identified yet.

Rastineh clarified: With the cooperation of the Ministry of Cultural Heritage, Tourism and Handicrafts, efforts are being made in the direction of branding and introducing the existing capacities of felt.

He reminded: In this regard, the compilation and completion of the felt atlas is on the agenda so that this product becomes global and is used more in the clothing, health and medical industries.

The side exhibition of the second Shahrekord National Felt Festival has 60 stalls

The mayor of Shahrekord said: 60 stalls with the presence of felt artists from 13 provinces of the country will be held in the side exhibition of the second Shahrekord National Felt Festival.

Mohammad Hossein Vahidian pointed out the importance of branding, creating dynamism and vitality of felt in urban spaces and emphasized: this is one of the priorities of urban management, which is continuously on the agenda of municipal managers and members of Shahrekord Islamic Council.

He considered embroidery as one of the valuable capacities of Chaharmahal and Bakhtiari, especially in the cities of Shahrekord and Borujen, and added: This art has a historical background in the province and has been preserved and passed on to the current generation with the continuous efforts of artists and enthusiasts of embroidery.

Vahidian pointed to the national registration of Shahrekord as a national felt city in 1397 and clarified: The secretariat of the national city of felt was entrusted to the Shahrekord municipality in 1401 and now efforts are being made to make this city international.

He considered the support of the activists of the field of felt as one of the most important axes of attention of urban management in Shahrekord and reminded: in this regard, many meetings were held in order to formulate and create special support and incentive packages for the activists of this field.

The mayor of Shahrekord pointed to the effort to revive the 4.5 km long cultural and art tourism route in the central core of Shahrekord and added: With the participation of Shahrekord University and other Chaharmahal and Bakhtiari universities, the oral history of Shahrekord felt has been compiled, compiled and published.

He said: Of course, articles and researches have been conducted, summarized and published in the field of felt in the past years so that a suitable field can be provided for the development of this art industry, commercialization of products and introduction of its capacities.

Vahidian further pointed to the cooperation with Chaharmahal and Bakhtiari Technical and Vocational Education Organization and emphasized: In this regard, the felt department has been activated and will be opened tomorrow.