Mia Goth, the actress, says it is unbelievable that Instagram allowed an AI-generated image of her to be published.

Earlier this month, news broke that actress Mia Goth had filed for divorce from actor and filmmaker Shia LaBeouf. An Instagram post from the account miagoth_, marked with a blue verified badge, spread quickly. It showed Goth in a T-shirt with bold black lettering reading: "My ex is my biggest fan." […]

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A viral photo purporting to show Mia Goth in a t-shirt allegedly referencing her divorce has gone viral from Instagram. It was artificial intelligence.

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Earlier this month, news broke that actress Mia Guth had filed for divorce from actor and filmmaker Shia LaBeouf. An Instagram post from the miagoth_ account — marked with a blue verified sign — went viral.

The post features Goth in a t-shirt with bold black lettering that reads, "My ex is my biggest fan." Beyoncé's song Single Ladies (Put a Ring on It) was added to the Instagram post. Hundreds of thousands of people—including some in the entertainment industry—liked the image, and entertainment outlets like OK! And people even wrote about it as if it were authentic. Soon, screenshots of the post were widely shared on other social media platforms.

But Goth's representatives say the image was created by artificial intelligence and posted by the account they asked Instagram to remove.

"Mia Goth does not own or participate in any social media platform. We have filed numerous complaints with Instagram to remove verified fan accounts that continue to post fake and AI images of Mia Goth," Goth representative Christine Tripicchio told The Verge in an email. Beyond that, it is incomprehensible that Instagram would openly prioritize the publication of fake and manipulated images over the protection and integrity of a public figure's likeness.

An image of Goth shared on Instagram, which his reps say was generated by artificial intelligence. Image: Instagram

The miagoth_ account was labeled as fan-run, but the blue mark - which for years has been a sign of an official and reputable entity - probably caused a lot of confusion inside and outside the industry (the page had over a million followers). Meta started selling blue ticks several years ago as part of a new program that allows accounts like Fanpage to secure verified badges even if they're not run by someone on the content.

Meta did not immediately respond to a request for comment. As of Tuesday morning, the _miagoth_ account appears to have been deleted from Instagram.

Instead of banning AI-generated content from real people, Meta has taken the approach of tagging some AI-generated content. For example, photorealistic AI videos of people may require an AI tag – but the meta rules state that tags are not required for still images. AI-generated content with real content People, including public figures, regularly get millions of views on Instagram, and meta managers have shown that AI-generated content will be an important part of how users interact with the company's platforms in the future.

Entertainers, including musicians and actors, have for years raised concerns about their likenesses being used to generate AI content. In 2024, Scarlett Johansson said that OpenAI used a similar voice for ChatGPT's voice even after she refused to participate in the project. That same year, Taylor Swift endorsed Kamala Harris for president, saying AI-generated images of her sent by Donald Trump made her realize she had to fight misinformation about who she would vote for.

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