Iran's tourism on the road to smartness

At the national event "Manveen" in Isfahan, the first companion introduced solutions for using digital capabilities in the tourism industry. Ali Ghafarian, the manager of the first companion tourism project, talked about the operator's plans to enter this field and explained that the goal is to help tourism activists, not to compete with them.

Planning a trip, finding destination attractions, and choosing the right services are parts of the tourism experience that technology can make easier.

According to the report, at the national event "Manveen" in Isfahan, the first companion introduced solutions for the use of digital capacities in the tourism industry. Ali Ghafarian, the manager of the first companion tourism project, talked about the operator's plans to enter this field and explained that the goal is to help tourism activists, not to compete with them.

Developing the infrastructure layer instead of hotels and airlines

Explaining the missions defined after the recent structural changes, Ghafarian said: "After the rebranding process last year, the deputy of smart solutions of the first company got the mission to introduce new technologies to various sectors of the economy, one of the key sectors of which is the tourism industry. Of course, our goal is not to enter into common businesses such as building a hotel or buying an air fleet; Our main mission is precisely focused on the infrastructure layer, the implementation of communication technologies and the development of digital platforms in order to create real added value for the ecosystem."

Smartening airports, hotels and health tourism

Referring to the unlimited but pending capacities in the country, the manager of the first companion tourism project continued: "Our operational plans have been formulated in three key areas; The first step is the smartening of airports project so that passenger experience and navigation and airport processes can be optimized. The second axis is the smartening of hotels; A field that has a lot of work and great potential in Iran to reduce energy costs and improve hosting services. Finally, considering the medical capacities of the country, we have entered the field of health tourism as a platform and facilitator, so that we can organize the communication of international patients with medical centers.

"travel companion"; Integrated platform of online tourism services

In the final part of his conversation, Ghafarian mentioned the establishment of this collection in the online travel market and reminded: "First Companion has established its presence in the field of online travel agencies. This service portfolio is now operating under the brand and domain of "Hamra Safar" and travelers can receive various tourism packages directly from platforms connected to the stable infrastructure of this operator.