Apple's updated App Store rules after 'nudify' AI apps

Apple's App Store rules now more explicitly prohibit so-called "nudify" apps, which use artificial intelligence tools to produce intimate images of people without their consent. The rules followed significant criticism of Apple after X users used Grok earlier this year to make inappropriate and sexually explicit deepfakes, including of minors. Apple X or Grok

Posts in this thread will be added to your daily email digest and home page feed.

These terms expressly prohibit apps that create "non-consensual intimate images."

Posts from this author will be added to your daily email digest and home page feed.

is a senior reporter covering technology, gaming and more. He joined The Verge in 2019 after nearly two years at Techmeme.

Apple's App Store rules now explicitly ban so-called "nude" apps that use artificial intelligence tools to generate intimate images of people without their consent.

The rule changes followed significant criticism of Apple after X users used Grok earlier this year to make sexually explicit deepfakes, including of minors. Apple did not pull X or Grok from the App Store, although it told senators it threatened Grok. At Apple's WWDC event in June, protesters also called for Apple to "remove Grok, X, and all nudification technologies from the App Store," and in July, a San Francisco city attorney ordered Apple to remove 13 "nudify" apps.

As part of the updates announced Friday, Apple says developers must "proactively prevent and remove inappropriate sexual imagery" as part of content moderation requirements for App Store apps. Developers who "fail to implement adequate safeguards" or "fail to correct violations after notification" may be removed from the App Store. Apple has also clarified a rule that prohibits "bait-and-switch," apps or programs that add or modify features, including "nude" after being approved.

Apple's rules also make it clear that any app that "facilitates human trafficking or child exploitation" will be removed from the App Store and "blocked from alternative distribution."

More at: Friday's News: All the news companies hoped you wouldn't notice

An Okta login bug bypassed password checks for some long usernames

Boeing is cutting 10 percent of its workforce

The Tesla Roadster took off, drove upside down and hit 60 mph in less than a second

The Tesla Roadster is an incredible bird just for show

Orders for the iPhone Duo have been delayed until 2027

Surface Laptop Ultra review: A different kind of MacBook Pro

Analogue is relaunching its SNES and Genesis consoles with some nice upgrades

A free daily digest of the news that matters most.

By providing your information, you agree to our Terms of Use and Privacy Policy. We use vendors who may also process your information to help provide our services. This site is protected by reCAPTCHA and Google's Privacy Policy and Terms of Service apply.