Fujifilm Adds New Instant Camera with Square Format and Analog-Style Color Filters

Continuing the analog approach of the Instax Square SQ6 released in 2018, followed by models such as the Square SQ1 and SQ40, the new Fujifilm Instax Square 2 drops digital features while offering the ability to customize the look and feel of instant photos. A new mood filter switch offers one of two color filters […]

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The Instax Square 2 can give your snapshots a warm, golden color or a cooler look.

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is a senior reporter covering and reviewing the latest gadgets and technology since 2006, but has loved all things electronic since childhood.

Continuing the analog approach of the Instax Square SQ6 that launched in 2018 and successors like the Square SQ1 and SQ40, the new Fujifilm Instax Square 2 forgoes digital functionality while offering the ability to customize the look and feel of snapshots. A new filter mode switch rotates one of two color filters on the front of the lens, producing "crisp, blue-tinged" results with a warm, "subtle gold tone" and "cool" setting.

The Instax Square 2 is expected to be available later this month for $119.95 (the same price as the 2020 SQ1) in Blue, Brick Red, and Misty White. Along with the new camera, Fujifilm is also introducing a new type of instant film it calls Soft Haze, which produces photos with reduced color saturation and contrast, plus bright highlights and warm, diffused shadows. Each movie pack sells for $18.99 for 10 shows.

Instax Square 2 in foggy white, slate blue and brick red color options Image: Fujifilm

The Square 2 has the same design and layout as the SQ1, but with a "new body design" that looks like Fujifilm has aggressively sanded over its predecessor to round off all the sharp edges. There is an optical viewfinder on the back and a small mirror on the front for selfie framing. A rotating ring on the lens can be used to switch between three shooting modes including close-up, standard and landscape with focus ranges from close to 0.3m to infinity. The Instax Square 2 also features auto exposure and auto xenon flash adjustment.

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