Cyber Shock to the World's Biggest Basketball League: NBA's Instagram Account Hacked

After the misuse of its X account, the NBA's official Instagram was targeted to promote scams and sell unknown cryptocurrency.

The official account of the National Basketball Association of America on Instagram became a news subject by publishing an unexpected post about a cryptocurrency; The incident that raised the possibility of hacking the page of this popular league.

In this post, which appeared briefly on the NBA's official page, users were asked to buy a cryptocurrency called "NBA Coin". Referring to the link between basketball and blockchain technology, this message also provided the audience with the contract address of this cryptocurrency.

According to the report of the American media "Front Office Sports" on October 14, 2026, the post in question was deleted after a short time. At the same time, the market value of this cryptocurrency was reported to be around 3,500 dollars. The NBA had not officially reacted to this incident at the time of publication of the report.

This is not the first time that the name of the NBA is mentioned in the story of cryptocurrency promotion through the official accounts of this league. In March 2025, the association's account on the X social network was misused to introduce a cryptocurrency with the same name, and NBA officials at that time confirmed that the accounts had been hacked. However, there is no official confirmation yet about the new Instagram incident.