Provincial Book Fair Transformed into a Comprehensive Cultural Festival
Zanjan – The Deputy for Economy and Culture of the Iran House of Books and Literature announced a record-breaking reception at the Zanjan Book Fair, the resolution of publishers' conflicts of interest, and the holding of a comprehensive cultural event.
According to the reporter of Iran's Ambassador Arjan (Ambassador Arjan) in Zanjan, the 11th big book exhibition of Zanjan province was opened after a seven-year break from October 18, 1405, with the presence of the people, the governor of Zanjan, the deputy minister of culture and Islamic guidance, the representative of the religious jurist in the province and the general managers of executive bodies. An event that, according to the officials, is a symbol of the synergy of the provincial institutions and a fundamental step in the realization of the policy of cultural justice.
Mehdi Mohseni, Vice President of Economy and Culture of the Iranian House of Books and Literature, in a conversation with the reporter of Iran's Ambassador Arjan (Ambassador Arjan), explaining the goals, approaches and distinctions of this period of the exhibition, stated: The first and ultimate goal of provincial exhibitions is to create large human gatherings around books and develop cultural vitality in the country, especially in the provinces and underprivileged regions. Within the framework of the Ministry of Culture and Islamic Guidance's mega-programs, we are seriously pursuing the promotion and expansion of cultural justice and making the luxurious cultural goods accessible to everyone.
While appreciating the support of the Deputy Minister of Culture and the CEO of Iran Book and Literature House in the way of setting up this event in the current economic conditions, he considered Zanjan as a turning point in provincial exhibitions and explained the most important axes of this period in several chapters.
Record-breaking audiences and a significant jump in public favor
The Vice President of Economy and Culture of Khane Kitab said: According to our evaluations, Zanjan Book Fair was the most popular provincial fair of 1405 until the second day. In the comparative table of recent periods, the trend of welcoming from Zahedan to Urmia was upward, and now Zanjan is at the top of the table by recording statistics beyond Zahedan, which shows the cultural thirst and admirable companionship of the people of the Hosseini capital.
Emphasizing the change of pattern in holding provincial exhibitions, Mohseni emphasized: We are not just looking for a temporary book store; Rather, the approach of 1405 is to move in the form of a comprehensive cultural festival so that its feedback and lasting effect will continue in the cultural ecosystem and cultural economy of the province long after the end of the exhibition week.
He added: The exhibition of every province should not be a small copy of Tehran book exhibition. The color, smell and native identity of Zanjan are well manifested in this event; The performance of Ashiki music and official music related to the field of books, literary performances and poetry readings in the native language, rituals of unveiling native books and honoring the cultural leaders of the province are among the prominent programs of this period.
centralized sales model; End of conflict of interest and zero cost for publishers
Introducing the new executive method, the deputy of Iran Book and Literature House said: for the first time in the history of holding exhibitions, the long-standing challenge of the conflict of interests of publishers and booksellers has been resolved. In the "centralized sales" model, which is designed and supported by Khane Kitab and Literature of Iran, the cost of the presence of publishers has reached zero, and all logistics and financial burdens have been covered by Khane Kitab.
He clarified: At the same time, provincial publishers and booksellers can set up their independent booths under this centralized sales network and offer services, facilities and special discounts to their fellow provinces.
Unprecedented participation of 35 institutions and establishment of "cultural service desk"
Mohseni called the unified presence of the governing bodies and people of the province rare and said: while in the past exhibitions the presence of institutions and organizations was limited to four to five booths, in the Zanjan exhibition more than 35 booths have been dedicated to general administrations, institutions, cultural and service organizations, publishers and organizations, which has never been seen in any province.
He listed the establishment of the "Cultural Service Desk" as one of the prominent initiatives of this exhibition and explained: The general managers of the cultural institutions of the province will personally attend the exhibition site according to the specific schedule and sit face-to-face with thinkers, publishers, writers, members of the press, librarians and the interested public and directly monitor their demands.
synergy with specialized departments; Holding "Literature Day of Zanjan Province"
The deputy director of the Book House noted: With the coordination of the General Directorate of Cultural Assemblies of the Ministry of Guidance, under the management of Dr. Nourizadeh, the book reading promotion packages have been integrated into the structure of the exhibition. Also, with the support of the Vice-Chancellor of Poetry and Fiction of the Book House and the Farsi Language Office, the special program "Literature Day of Zanjan Province" will be held on Thursday from 18:00 to 20:00.
Celebrating the will of the senior managers of the province and accompanying the Caspian exhibition
In the end, Mohseni thanked the Zanjan officials for their efforts and said: In many regions of the country, high-ranking managers do not even attend the opening ceremony, but in Zanjan, the governor came to the executive forces before the official start and during the preparation and stalling stages, and reviewed the problems with them. The long-term companionship of Imam Jumeh, deputy governors, mayors, governors and members of parliament at a high level shows the importance of this event. We are also sincerely grateful to the CEO of Zanjan Caspian International Exhibition, who, despite financial constraints, provided this worthy space almost free of charge to the people of Farhang.
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