SXSW London 2027 Sets Theme

SXSW London 2027, scheduled to take place from May 24 to 29, will centre on the theme "The Power of Human Potential." Festival organizers have also approved the conference programme format for 2027. The 2027 edition will be organized into 14 thematic tracks. These include: AI and Experience, Frontier Technologies, Health and Longevity, […]

SXSW London 2027, scheduled for May 24-29, will do so under the theme "The Power of Human Potential."

The festival organizers have also approved the 2027 conference program form. The 2027 edition will be organized into 14 theme songs. These include AI & Experience, Frontier Technologies, Health & Longevity, and Society Rewired, as well as new tracks such as Future Earth and Sports.

"The 2027 theme, 'The Power of Human Potential,' is as much a call to action as it is a programming theme," Katie Arnander, director of programming for SXSW London, said in a statement. "SXSW London is the global festival for the convergence of business, technology, creativity and culture. The conversations on our stages, at our parties and in our networking sessions will shape what happens next year." RELATED NEWS Titus Williver Joins 'Get Jiro' Cast As Anthony Bourdain Graphic Novel Adaptation Promises 'Food, Mayhem & Violence' Taskmaster News Team Says Live Stage Show After Made-for-TV UK TV Series Invited To Hollywood Bowls - Audiences.

SXSW London reported more than 20,000 festival attendees in 2026. The festival hosted 863 speakers, including Michelle Obama, the Russo brothers and Neon founder Tom Quinn. Other previous speakers include: Sir Tim Berners-Lee, Demis Hasabis, Esther Pearl, Idris Elba and the late Dr Jane Goodall. Watch on Deadline

The 2026 screening section of the festival hosted 100 screenings. These included the UK premiere of Sex and Death at Camp Miasma and the world premiere of the animated series Get Jiro and the feature film Wild House. The music program was performed by Rachel Chinoriri, Tiwa Savage, Sharm, Pete Tong and Gilles Peterson.

Arnander added, "In our third year, we look forward to once again welcoming artists, inventors, leaders, founders, and policymakers to lead conversations, connect, and bring practical curiosity and optimism to the future of our industries and our collective society."

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