Afshin: Creative Industries Are the Driving Engine of Individual- and Civilization-Centered Value Creation

Isfahan – The Vice President for Science, Technology and Knowledge-Based Economy said: Creative industries are the driving engine of individual- and civilization-centered value creation, and this is more tangible in Isfahan.

According to the reporter of Mehr, Hossein Afshin, on Tuesday evening, in the ceremony of taking advantage of the historical passage of Dardasht, referring to the rich and deep-rooted capacities of "Half the World" in the field of art, innovation and history, he stated: the fundamental roots of creativity and art are woven in the rich soil of Isfahan, and the identification and revival of valuable areas such as the historical fabric of Dardasht shows how much unsaid and vast historical assets lie in the heart of this city, which must be restored. and added to public knowledge and understanding.

From government enterprise to the liberation of human genius; Creative economy behind the doors of houses

Explaining the new dimensions and definitions of creative economy, he added: In the economic literature of the world, creative industries refer to a set of individual-oriented economic activities whose origin and source of production is creativity, thought, art and finally intellectual property. In this process, man adds value to the raw material with his genius; Just like turning a piece of wood into an irreplaceable work of art, it produces a stunning added value that is the source of wealth generation, heritage reproduction and cultural expansion.

The vice president for science, technology and knowledge-based economy, referring to the missions of the scientific vice presidency in strengthening the bases and giving prosperity to the creative industries of the country, stated: this model provides an exceptional opportunity to create employment and productive production even in the center of families and homes; Provided that there is an accurate talent search and originality is given to human genius. The duty of governments is not to take over or to determine the mandate frameworks for writing and creative production, but the government should remove obstacles from the feet of activists so that creative minds and local communities are freed to realize their potential.

By redefining Isfahan's civilizational brand, Afshin noted that: "Isfahan is half of the world" has always been said; A phrase that previously only meant the spatial and geographical dimension, but today I believe that Isfahan is also "half-future" in the dimension of time and can draw a future of Arjan's ambassador and leader in the field of creativity, technology and national identity for the whole country and the world.

The end of a purely physical look; Can historical passages color people's table?

In the continuation of this ceremony, Mehdi Jamalinejad, Governor of Isfahan, referring to the civilizational background of this region, said: the opening of historical crossings is not just the end of a construction operation, but the beginning of the flow of life and the return of Isfahan's identity, originality and character to the context of the daily life of the people, and the main criterion for the success of these projects is not only the physical beauty on the day of the opening, but also the objective improvement of the quality of life of the residents in the days ahead.

The Governor of Isfahan praised the compassion and effective follow-up of the Scientific Vice President in the government delegation regarding the issues of Isfahan and added: Isfahan is a city of untold stories and it has a narrative of historical creativity in its heart in the Al-Buyeh, Seljuk and Safavid periods. Changing the perspective of urban management from "just preserving the building" to "reviving the flow of life" is a valuable event; Because the historical heritage remains alive only when the citizens live next to it.

Passing single-destination tourism; 22 thousand unknown attractions in the circle of oblivion

Emphasizing the need to move from single-destination tourism to "networked tourism", he stated: Isfahan, with more than 22,000 historical attractions, still has many unknown parts. Historical axes should become a platform for the connection between cultural heritage and people's livelihood, the prosperity of handicrafts, the formation of creative jobs, the presence of local narrators and identity-oriented businesses, so that tourism literally becomes the basis for the production of wealth and prosperity for the residents of the neighborhood.

Jamalinejad, referring to the follow-ups carried out during the recent visit of the Minister of Cultural Heritage to save Isfahan's landmark historical buildings such as Sayed Mosque and Jame Mosque, noted: We are not the owners of Isfahan, but we are trustees of a prosperous past to hand it over to future generations. Based on this, the revival of the historical crossing of Dardasht should be used as a strategic and generalizable model in the recreation of other old and forgotten neighborhoods of Isfahan so that these crossings can be a solid bridge from the glory of the past to a dynamic, creative and flourishing future for this civilizational city.

connecting historic government buildings; A new step to connect Imam Ali Square to Naqshjahan

Ali Qasimzadeh, the mayor of Isfahan, also pointed out the importance of reviving the historical axes of the city in the ceremony of using the historical crossing of Dardasht, and stated: Haruniyeh crossing, which is of special historical importance, is being restored and will be put into use soon.

He added: This historical passage connects the Seljuk Government House to the Safavid Government House, and with its completion, Imam Ali Square (AS) will be connected to Naqsh Jahan Square.

Narration of oral history with the seasoning of sidewalk construction; Does life return to the ancient fabric of Isfahan?

Referring to the measures taken to restore the historical crossing of Dardasht, the mayor of Isfahan continued: In this project, 2,800 meters of restoration work has been carried out. The studies of this project were carried out over two years and the technical groups settled in the neighborhood, carried out the necessary investigations and collected the oral history of the neighborhood through conversations with the residents.

Referring to the experience of revitalizing the historical axis of Jolfa as an example of the flow of life in the historical context of Isfahan, Qasimzadeh stated: In the revival of historical contexts, conditions must be provided for dynamic life to flow in these areas, businesses to flourish, and people and tourists to have a continuous presence in these spaces.

Emphasizing the observance of safety standards appropriate to the characteristics of the historical context, he noted: the main issue in historical crossings is that they are sidewalks so that tourists can walk along these axes, stop at different points and enjoy the space or stay in eco-tourism accommodations.

The ritual of exploiting the historical crossing of Dardasht in Isfahan was held in the evening of Tuesday 21st Mehr in the presence of city managers and media people, in the area of Ibn Sina Street, Masjid Safa Alley and Shahshahan Square.

The historical passage of Dardasht is one of the valuable axes of the historical context of Isfahan, which contains a collection of cultural and architectural works of the city. The presence of 9 mosques and imamzadeh, seven historical taverns and two old bazaars has turned this area into one of the important centers of Isfahan's historical and cultural identity.

Revival of this passage with the aim of protecting the historical heritage of the city, recreating the valuable fabric and strengthening the link between the cultural background of Isfahan and the life of the citizens today is on the agenda of the city management.

In the sixth period of its activity, Isfahan city administration has tried to protect the buildings and valuable elements of this area by implementing the restoration and revitalization plan of the historical passage of Dardasht, and provide the citizens with the opportunity to benefit from its historical and cultural capacities.

Holding the ceremony of exploiting this passage in the special program "Respecting the people of Isfahan" is part of the city management's measures to revive and introduce the capacities of the historical context and preserve the architectural and cultural heritage of Isfahan.