Endemol Shine Brasil and Grupo Podpah Digital Partnership Led by 'Temptation Island'

Exclusive: Banijay has partnered with Grupo Podpah, one of Latin America's largest digital content creators and labels. Podpah, which began as a podcast brand, has built a strong presence on YouTube and social media in Brazil, where it runs digital channels and produces flagship shows. It operates the YouTube channels TV and Madhouse TV, as […]

Exclusive: Banijay has partnered with Grupo Podpah, one of the largest digital content creators and outfits in Latin America.

Started as a podcast brand, Podpah has built a deep YouTube and social media presence in Brazil, where it operates digital channels and produces original programming. It has Podpah TV and Madhouse TV YouTube channels as well as Passa Bola, the biggest women's soccer channel in a country known for its love of the game.

The agreement between Grupo Podpah and Endemol Shine Brasil, part of Banijay Latin America, will see Banijay's entertainment programs come to Podpah's digital channels and services. The pair will also build new entertainment brands aimed at online audiences. Related news Baniji plotting US expansion as Marco Basti says Peaky Blinders maker doesn't envy Hollywood studios

The initiative will be launched with three global formats of Banijay Entertainment. First out of the gate is the bona fide hit Temptation Island, which has already aired on Brazilian linear TV on broadcaster SBT and has been streamed on Prime Video. Two other projects will be introduced soon. Watch on Deadline

"Grupo Padpa has built one of the most influential and broad digital communities in the region, making it a natural partner as we explore new ways to expand our IP beyond traditional platforms," said Nani Freitas, CEO of Endemol Shine Brasil.

"As television and producer entertainment increasingly converge, this partnership combines our collective strengths to deliver world-class content to digital audiences."

"Creators have changed the way audiences discover and interact with entertainment," said Victor Assis, CEO of Podpa Group. He added: "Opening up our digital ecosystem to reimagined and original IP creates exciting possibilities for Podpa TV and Majnoon TV, while connecting audiences in new and meaningful ways."

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