Netflix named Peter Rice as Chief Content Officer

Moments after it was announced that Netflix had gotten rid of Bella Bajaria, they replaced her with Peter Rice. Rice, a former Disney executive, will start on October 26. "I want to thank Bella for a decade of dedication, innovation, creativity and leadership," said Ted Saranos, co-chief executive officer of Netflix. He made huge changes at Netflix. […]

Moments after it was announced that Netflix had gotten rid of Bella Bajaria, they replaced her with Peter Rice.

Rice, a former Disney executive, will start on October 26.

Rice will oversee all Netflix content, including scripted and unscripted series, movies and live events.

Rice's last full-time job was as president of Walt Disney Television and president of general entertainment for The Walt Disney Company. He was fired in June 2022 and replaced by Dana Walden. RELATED: Netflix CCO Bela Bajaria, 'The Diplomat' Cast and Creator Exit News About Everything Exploding in Season 4: 'How cool is it?'

In July 2025, he was elected as the Head of Ceremonies and Content for the LA28 Olympic and Paralympic Games. Watch on Deadline

"Peter is one of the most effective operators of scale in the entertainment industry. His business acumen is sharp, his talent relationships incredibly strong, and his experience in television and film is deep and broad," said Ted Sarandos, CEO of Netflix. He knows what makes stories resonate, and has spent his career helping talent do the best work of their lives. I'm excited to welcome him to Netflix as Chief Content Officer as we continue to scale and bring more stories to members.

"Netflix has fundamentally changed the way stories are created, shared and experienced around the world," Rice said. "They've shown time and time again that they're willing to take a chance on distinctive voices and new ideas. And I'm excited to work with the team to help bring more great stories to members everywhere."

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