Bela Bajaria, Netflix's chief content officer, on overseeing global storytelling: "My superpower is hiring really great people and letting them do their work."

Bela Bajaria oversees 27 local teams around the world producing content in 50 languages for more than 50 countries. The Netflix content chief's secret to success is finding the right people and letting them shine. Bajaria: "My superpower is hiring really great people and letting them do their work."

Bela Bajaria oversees 27 local teams around the world producing content in 50 different languages ​​for over 50 countries. The secret to being a successful Netflix content manager is finding the right people and letting them shine.

"My superpower is that I hire really great people and let them do their work," Bajaria said during a keynote at the Mipcom international confab with Variety editor Cynthia Littleton. The luminary, who has been with the powerful streamer since 2016, was at Cannes to accept the Vanguard Award from Variety and Mipcom. RELATED STORIES: Charlie Brooker's New Netflix Series Gets 'Blackmere' Title, Rory Kinnear Reveals Cast, First Look Photos

During his conversation with Littleton, he discussed the broadcaster's industry-leading approach to local content. "What we really want is something that's very authentic, local and special," Bajaria explained. "And when we do that, that's what resonates with a global audience. So I think the goal is to do something deeply local. And what we want — first of all for those country offices and those country teams — is that it resonates with the audience in that country. They love it. It's made for them. Their favorite show or movie on Netflix. And then share that. Capital." Investing in those countries, in that language, in those cultural characteristics, because we want them to resonate locally first." Popular in Variety

And when Bajaria talks about investment, he means real cash. In France, he notes, Netflix invests €250 million ($279 million) annually in film and television, while in Mexico, the streamer recently committed to spending $1 billion between 2025 and 2028.

But, he reminded the audience, Netflix is a "financially disciplined" company despite its $20 billion annual content budget — something that was evident when the broadcaster pulled out of the Warner Bros. Discovery acquisition. For Bajaria, the brief opportunity to own an old studio didn't distract him from his core mission.

"For us, for Warner Bros., it was always nice to have it at a certain price, and it was never necessary at any price," he said, echoing Netflix CEO Ted Sarandos. “I think the important thing is that, even as we were having those conversations, the goal of my team and Netflix, to make movies and series around the world, is that even if that happens, we're still going to do it. The same investment. "We're going to keep doing that, keeping our eyes on the ball and making great things that people around the world love."