Obsession's Nikki, Buddy the Unicorn Top Google's Most-Searched Halloween Costumes This Year

Google has released its 10 most-searched Halloween costumes, and it comes as no surprise that Nikki Freeman from Obsession and Buddy the Unicorn are two of this year's most popular searches.

Google has released its top 10 most searched Halloween costumes, and it's no surprise that Nikki Freeman from Obsession and Buddy the Unicorn are two of the most popular searches this year.

Released in May to positive reviews, Obsession catapulted rising actor Inde Navarre to international stardom (she later landed the role of Rogue in Marvel's new X-Men reboot). The discussion about the film spread in cyberspace and Nikki Freeman even became a wandering character at Universal Studios' Halloween Horror Nights.

So it's no surprise that Nicki is the third most searched Halloween costume this year, according to the platform's "Frightgeist" page. Google Frightgeist is an interactive website that collects all the search trends of the spooky season, including the most trending horror movies, couples outfits, pet outfits, and general outfits.

Obsession took the top two ranks in these categories. According to Frightgeist, Nicky is the third most searched Halloween costume, followed by the Unicorn Buddy and the Needoh (a tactile squishy toy). Google says that after Obsession was released in May, there were more searches than ever for "red zebra halter top," the top worn by the character in one of the film's key scenes.

Here is the top 10 list of the most popular Halloween costumes on Google this year:

Nicky and Bear were also the third most popular couple outfits on Google, beating out Disco Scooby and Shaggy in first place and X-Men's Cyclops and Jean Gray in third. (Okay, the internet might be in good taste this year.)

However, Obsession was nowhere to be found in Google's top 10 most searched horror movies. Instead, films like Buddy, Other Mommy and Zach Cregger's Resident Evil succeeded. The top 10 searches are listed below:

It's been a great year for horror movies, with low-budget productions and independent projects proving popular with moviegoers. In fact, Kane Parsons' Backroom was such a success that it started a mainstream trend in the industry, with similar horror projects like Siren Head, The Mandela Catalog, and even the SCP Foundation greenlighting future film adaptations.

Virginia (she) is the news editor for IGN. With ten years of experience reporting on games and entertainment, he has a background in the fighting game community, influencer news, and viral online trends. Find her on Twitter at @TheeMissGlaze.