Mark Wahlberg on using AI in 'The Right Way' and being open to an AI clone carrying his legacy.

Actor and angel investor Mark Wahlberg says he's okay with using artificial intelligence in filmmaking, as long as it's used "to enhance what you're doing."

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Even as Hollywood debates the use of artificial intelligence in filmmaking, actor and director Mark Wahlberg believes the technology has a place in the industry as long as it's used properly.

Wahlberg, who is also an entrepreneur and angel investor, took the stage at TechCrunch Disrupt to share his perspective on the role of AI in filmmaking and how he wants AI-like to preserve his legacy.

The actor said he plans to potentially use artificial intelligence to enhance certain aspects of the Pete Rose biopic in which he plays the title role.

"It's a fairly expensive movie, but we're talking about using [artificial intelligence] to enhance the stadium environment, things like that," Wahlberg said. "I don't think you should just put an idea on ChatGPT and it will come up with a script, and then you have to make it and not use real actors. But if you can use it to enhance what you're doing, I'm all for it."

That said, Wahlberg indicated his belief that storytelling should remain at the heart of filmmaking.

"I've made big, effects-driven movies," Wahlberg said. “I think I was in that sweet spot when the first Jurassic Park was made, or when Perfect Storm came out, and you had that wave, the 100-foot wave that was in the trailer. "These are great moments. Technology with CGI now, I think that's hard to do, so I'm not really into effects-driven movies per se, as opposed to real storytelling."

When asked by TechCrunch editor Connie Loizos if he had visited the CAA Vault, a creative artist agency facility that allows actors to use scanning technology to capture images of their bodies, faces, movements and voices to create artificial intelligence replicas, Wahlberg said he had not, but welcomed the idea.

"I would be interested, because I think in the future, if things go this way, it would be great if my kids or grandkids could get a hold of me and hopefully put me in some good movies," Wahlberg said. It will be interesting to see where things go."

He even said that he wouldn't mind if his upcoming animated series Ted continued for decades with an AI-like version of him.

"I think it would be cool if I couldn't do it or didn't exist anymore, and if it could continue and people wanted to see it, I think it would be interesting to see where things go," Wahlberg says. “I think there are certain things from my childhood that I wish were still there and still a part of my life […] I'm not against that. I think people will have plenty of opportunities to watch whatever they want, and if there's a real audience for it, they should have the right to watch what they want."

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Ayesha is a consumer news reporter at TechCrunch. Before joining the publication in 2021, he was a telecom reporter at MobileSyrup. Ayesha holds a Bachelor's degree with honors from the University of Toronto and a Master's degree in Journalism from Western University.

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