Osim uDream.AI

The Osim massage chair does not just relax the body through touch. It offers a personalized experience that engages all five senses. Using a smartphone camera, its AI analyzes subtle changes in facial blood flow to calculate a stress score, then creates a design that combines techniques from Thai, Japanese and Chinese masters with light panels, soundscapes and aroma diffusers. For the fifth sense, taste, Osim created a line of teas. "The form is inspired by the chambered nautilus," says assistant marketing director Royston Love, referring to the spiral-shelled cephalopod.