Everything Ready for the Big Battle / Barcelona Unveils Special Kit for El Clásico (Photos)
Barcelona has released images of the club's kit for its clash with Real Madrid.
According to "Verzeh Se", Barcelona has chosen its musical sponsor for the upcoming El Clasico. Tyler, ten creators will be the face of the campaign that this club prepares in collaboration with Spotify for the match against Real Madrid. "Welcome to the team, Tyler, Ten Creators," the club wrote on its social media accounts, along with a photo of the American artist in a Barcelona kit.
The announcement also includes the artist's clothing brand, Golf Wang, confirming a selection previously reported by Rock One Radio. This collaboration will be officially displayed on October 25th at the Nou Camp Spotify Stadium and at the same time as the match between Barcelona and Real Madrid.
Football, music and fashion are once again linked in one of the most anticipated matches of the season. The Barcelona jersey has become one of the main elements of the strategy that the club follows in collaboration with Spotify, a strategy that displays different faces in important events and provides a platform to communicate with an audience beyond football fans.
Tyler is the ninth artist to participate in the project, which began in 2022 with Drake. After her, Rosalia, The Rolling Stones, Carol J, Coldplay, Travis Scott, Ed Sheeran and Olivia Rodrigo were on the show. Now an artist is added to this list whose influence and influence has also expanded in the fields of design, fashion and urban culture.
His selection also recalls the controversies that plagued the early years of his career. Tyler Gregory Okunma, his real name, rose to fame as one of the frontmen of Ad Future. His songs during that period were criticized for referring to violence against women.
These controversies had consequences in 2015, when the British government banned him from entering the country due to the content of his songs. This action affected his scheduled performances in the UK and made his case part of the debate about the limits of artistic provocation. This ban was lifted before he returned to London in 2019. Therefore, this restriction was related to an earlier stage of his professional activity.
With all these experiences behind him, Tyler is now in the spotlight of El Clasico. Barcelona and Spotify complete their partnership with an artist with a distinct visual identity whose brand, Golf Wang, extends the scope of this collaboration beyond music. The upcoming match between Barca and Real Madrid will also be accompanied by his signature.