Jamalinejad: Creative industries can help reduce social harms

ISFAHAN – The governor of Isfahan said that producing innovative content tailored to the diverse tastes of audiences can help strengthen the country's cultural ecosystem and, by making use of cultural products, help reduce social harms.

According to Mehr reporter, Mehdi Jamalinejad, on Tuesday afternoon, on the sidelines of visiting the art booth at the "Manvin" national festival of creative industries in Isfahan, pointed out the necessity of transformation in cultural productions and stated: Production of exclusive and innovative content in the field of creative industries, considering the place of art in the country's cultural ecosystem, can provide the basis for attracting the new generation and responding to the diverse needs of the audience.

He added: A significant part of the produced content covers the taste of a limited group of audience; Therefore, it is an undeniable necessity to pay attention to the variety of tastes and fill the existing gaps in the field of media and culture.

The governor of Isfahan, referring to the actions of the artistic sector in the field of creative industries, stated: the entry of this collection into new areas and moving towards productions in accordance with the daily needs of the society is a valuable action and it can open new horizons for cultural activities.

Emphasizing the social status of the art field, Jamalinejad continued: due to its cultural background and the memories it has in the minds of many people, this collection has a suitable capacity to communicate with different groups of society; A capacity that can provide a context for the companionship of different generations, from the young to the middle-aged and elderly.

He also pointed to the variety of products and achievements presented in the Manvin festival and noted: the presence of activists from different fields and the supply of various products in this event shows the capacity of creative industries to expand cultural activities and attract more audiences.

Stating that cultural products can play a social role beyond entertainment functions, Isfahan Governor said: We are ready to take advantage of the potential of these products. Because I believe that the targeted use of cultural products can be effective in reducing many social harms.

In the end, Jamalinejad emphasized the importance of supporting the capacities of creative industries and considered the use of art and cultural products as an opportunity to strengthen the connection between culture and social life.