Super Bowl LXI-Adjacent Slot "High Potential" Heads to ABC Next February

The network announced Monday that ABC will use the Super Bowl glow to promote Kaitlin Olson's drama "High Potential." The show will air on ABC and Disney+ immediately after Super Bowl LXI, on Sunday, February 14, 2027. It is not the only series Disney hopes will benefit from the Super Bowl halo […]

ABC will use the post-Super Bowl glow to promote Kaitlin Olson's drama "High Potential," the network announced Monday. That means the show will air immediately after Super Bowl LXI on ABC and Disney+ on Sunday, February 14, 2027.

It's not the only show Disney is hoping to give the Super Bowl aura effect. As Variety previously reported, Hulu plans to launch the new Dan Fogelman-produced football drama "The Land" on Super Bowl Sunday. RELATED STORIES How Paranormal-Napoleonic Wars Story Valor Mortis Became Lyric Games First Edition: "The Place No One Else Touches"

This is the first time ABC has televised the Super Bowl since 2006. That year, the network aired an episode of "Grey's Anatomy" behind Super Bowl XL. Before that, in 2003, he performed an episode of "Alias" after Super Bowl XXXVII. Popular in Variety

Other ABC shows that have received a Super Bowl slot include "The Practice" (2000, Super Bowl XXXIV). In 1995, the network used the slot to air a pilot episode of a long-forgotten series called "Extreme." (James Brolin's adventure drama was canceled after seven episodes.) In 1991, he ran the comedy series Davis Rules. and successfully launched the "The Wonder Years" series behind Super Bowl XXII in 1988.

The network noted that "High Potential" is set to return for Season 3 in early 2027 on Tuesday nights (airing the next day on Hulu). “High Potential” finished the 2025-26 season as the No. 1 title among adults 18-49, according to AlphabetNet, with a 3.35 rating after 35 days of viewing on ABC, Hulu, Hulu on Disney+ and digital platforms. In terms of viewers, the show averaged 16.01 million viewers across the same multi-platform, 35-day results.

"High Potential" stars Caitlin Olson as Morgan, Daniel Sonjata as Karadek, Javashia Leslie as Daphne, Denise Akdeniz as Lou Ozdale, Amira J as Ava, Matthew Lamb as Elliot and Jodi Rhys as Selena.

Twentieth Television is behind "High Potential," based on the French series "Haut Potentiel Intellectuel (HPI)" and produced by Drew Goddard in the US. Goddard and Sarah Esberg of Goddard Textiles, Nora and Lila Zuckerman and Caitlin Olson serve as executive producers. Andrea Massaro (Goddard Textiles) serves as one of the executive producers.