JW Anderson and Ugg Team Up on Loafer-Inspired Boots and Slides in New Campaign Fronted by Dev Hynes

From pigeon-shaped handbags to tomato-inspired clutches, Jonathan Anderson has built a career turning ordinary things into extraordinary ones. His latest subject? The Ugg boot. The designer's eponymous label, J.W. Anderson, has partnered with the California-based footwear brand on a new collection that reimagines its classic boot and iconic slipper through [...]

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From dove-shaped handbags to tomato-inspired clutches, Jonathan Anderson has made a career of turning the ordinary into the extraordinary. His latest issue? Ugg boots.

The designer's eponymous label, JW Anderson, has teamed up with the California-based footwear brand for a new collection that reimagines the classic boot and iconic Tasman slipper through the lens of a penny loafer. Launching on October 15th, the unisex capsule features two styles priced between $300 and $400, starring in a campaign featuring musician and producer Dev Hynes, also known as Blood Orange. RELATED STORIES JW Anderson and Ugg Team Up for Loafer-Inspired Boots and Slippers with New Dev Hynes Fronting Campaign

The partnership comes amid a busy season for Anderson, who was appointed creative director of Dior in 2025 after an illustrious 11-year tenure at Loewe. Anderson has now emerged as one of fashion's most influential creative forces, overseeing womenswear, menswear and French couture collections — while continuing to manage his own brand. He's also making a name for himself in Hollywood, working with Luca Guadagnino as costume designer on The Challengers and Queer, and recently launched a new collaboration between Dior and A24.

His latest collection with Ugg includes the JW Anderson Loafer ($400) and JW Anderson Loafer ($300), both featuring rounded toes, box stitching and details inspired by traditional penny clogs, while retaining Ugg's basic materials and cushioning. Both styles are available in chestnut, khaki, and sharp orange, all three of which were personally selected by Anderson.

"Ugg boots are instantly recognizable and I was interested in seeing something very familiar through the lens of JW Anderson," Anderson said in a statement. "For me, collaboration is about experimentation, bringing two distinct perspectives together and seeing where that leads."

JW Anderson has maintained a long-standing partnership with Uniqlo since 2017, bringing the designer's different take on British classics to more accessible prices. Most recently, the label teamed up with Guinness for a second collection in March, with a 17-piece capsule created by Joe Alvin and Little Sims, and partnered with heritage ceramics company Wedgwood on limited-edition tableware.

The JW Anderson collection also continues Ugg's growing push into the luxury fashion space. Just last month, the footwear brand unveiled a cycling-inspired collaboration with Willy Chavarria, featuring black leather boots and slippers in a campaign featuring Eva Longoria, Danny Trejo, Becky G and Ivan Cornejo. Other recent fashion partnerships include Telfar, Collina Strada and Feng Chen Wang.

The Ugg x JW Anderson collection will be available from October 15 at selected brand boutiques and retailers including Selfridges, The Webster and Lane Crawford.