Huawei is seeking to conquer the mid-range market with the new brand "Xingmang".

Reports indicate that Huawei plans to strengthen its presence in the mid-range phone market by introducing the sub-brand "Xingmang". It is said that these phones will be equipped with "Crane 8" series chips and will be supplied with HarmonyOS operating system.

According to Ambassador Arjan's report and according to Zomit's report, based on information published by informed sources, Huawei is considering returning to a multi-brand strategy to target the mid-range segment of the market by offering more economical phones. The name Xingmang means "starlight" in Chinese, but it is not yet clear whether the brand will make its way to markets outside of China.

According to reports, the phones of this brand use Kirin 8 series chips and HarmonyOS operating system. To control costs, features such as satellite communications are likely to be removed; However, Huawei's XMAGE imaging technology is set to be retained in the camera department.

Official information about the time of introduction, price and final specifications of Xingmang products has not been published yet. It's also unclear how the brand's launch will affect Huawei's existing phone families, including the Nova and Enjoy series.