Amlesh, the center of historical and agricultural tourism / Removing administrative obstacles and speeding up the issuance of permits is the main prerequisite for attracting investors.

The Director General of Cultural Heritage, Tourism and Handicrafts of Gilan Province, in the meeting of the investment and employment working group of Amlesh city, by explaining the regional tourism development roadmap, introduced the utilization of the integrated capacities of cultural heritage and agricultural tourism as the main driver in creating sustainable employment and increasing the share of Amlesh in the tourism economy of the province.

According to the report of Aria Heritage reporter, on Monday, October 20, 1405, Yusuf Salmankhah, in this specialized meeting, which was held in the Amlesh governorate with the presence of Yunus Rangekesh, director general of the Gilan governorate's investment and employment affairs coordination office, while explaining the geographical location and richness of the ecosystem of Amlesh, stated: Amlesh has a unique capacity to become a destination due to the simultaneous possession of ancient heritage and unique natural attractions. It has distinctive tourism in the north of the country. We at the General Directorate of Cultural Heritage of Gilan believe that changing the approach from transit tourism to experience-oriented tourism requires the strengthening of new models such as agricultural tourism.

The Director General of Cultural Heritage, Tourism and Handicrafts of Gilan, emphasizing the necessity of diversifying accommodation infrastructure, said: The development of traditional residences and boutique hotels with the approach of revitalizing historically valuable buildings is one of the important programs of the General Administration. This action not only preserves the native identity of the city, but also responds to the demand of today's tourists for an original and distinct accommodation experience.

Expressing the importance of facilitation in the field of investment, he added: the private sector investor is our executive arm in development; Therefore, the inherent duty of the executive bodies is to eliminate redundant administrative bureaucracies and speed up the licensing process. We should not allow investors to be discouraged by administrative twists and turns. We support with all our power the projects that lead to the protection of the historical monuments of Amlesh.

Salmankhah also pointed out the necessity of branding for this city and noted: Amlesh needs an integrated visual and advertising identity. We have to define the unique capacities of Amlesh in the form of travel packages for domestic and foreign tourists with the synergy of executive bodies. Our goal in this direction is to distribute tourism in a balanced way throughout the province and ensure economic benefits for local communities in order to witness the prosperity of the village and city economy along with the protection of the precious heritage of the past.

It should be noted that after the end of this meeting, Yousuf Salmankhah, Director General of Cultural Heritage, Tourism and Handicrafts of Gilan, together with Younes Rangekesh, Director General of the Investment and Employment Affairs Coordination Office of Gilan Governorate and Mohammad Mehdi Mozafari, Governor of Amlesh, closely monitored the physical development process, infrastructure challenges and administrative issues faced by project implementers with a field presence at the site of the projects under construction and tourism investment opportunities of the city. they gave