How Cher honors fashion designer Bob Mackie in Moncler's new Re/Icons campaign

The legendary entertainer joins Blackpink superstar Jenni and trendsetter Grace Jones as the new campaign icons for the luxury fashion house.

Moncler drafted three icons, Cher, Grace Jones and Jenny to star in a new campaign promoting the luxury fashion house's new Re/Icons collection.

But beyond icon status, Moncler hails its three leading ladies as trailblazers. In a clip previewing the campaign, Moncler says, "Pioneers: those who are the first to explore, so others can follow," and that spirit flows through the launch announcement.

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Cher said in a statement: "The spirit of a pioneer is just going forward and being tough. The pioneers were tough. It goes and doesn't give up and is grateful." Jenni, who rose to superstardom as a member of Blackpink, said, “My most exciting dream is to keep discovering different versions of myself that I haven't seen yet. "To keep creating freely, experience new things and never stop dreaming bigger." Jones added: "The pioneering spirit is about the challenge. I like a challenge that makes me feel like I've achieved something that was unattainable."

For her part, Cher wears a Moncler Re/Icons Himalaya coat in white and a Verone jacket in black, along with a yellow scarf that pays homage to the Bob Mackie scarf she wore on Cher's show. In the Re/Icons clip, Sher flaunts a scarf in a playful gesture. This revelation comes a little more than a month after the famous fashion designer died at the age of 87. Cher posted that week: "My dear Bob has gone to heaven. He brings his sequins, beads, and drawing pad knowing him. Good night dear Prince."

The Moncler Re/Icons collection is available at selected Moncler stores and online. See more of Cher, Jones and Jenny below.

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