Searches for the Galaxy Z Fold 8 on Google increased by 300% after the introduction of the iPhone Duo

With the unveiling of the iPhone Duo, Apple has become Samsung's competitor in the foldable phone market. The post Galaxy Z Fold 8 search on Google increased by 300% after the introduction of iPhone Duo appeared first on Safir Arjan.

With the unveiling of the iPhone Duo, Apple has become Samsung's competitor in the foldable phone market.

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Samsung CEO Richard Chung said in an interview with Forbes that the company's latest foldable phone, the Galaxy Z Fold 8, has attracted a lot of attention since the introduction of Apple's foldable iPhone.

Foldable smartphones have been on the market for years, and Samsung has always been at the forefront of innovation and design improvement. However, it seems that the recent unveiling of the first foldable iPhone has increased interest in this category of products. Chang, Samsung's senior vice president of mobile in the UK and Ireland, said the company has seen increased customer demand and growing public interest in its products.

He said: "The growing trend of Samsung's foldable phones is undeniable. "Customer demand for the Galaxy Z Fold 8 family has grown 16% since launch, and with active Google searches for Samsung's foldable phones growing 300% in the past month alone, our market leadership position is stronger than ever."

The timing of this event is interesting. The Galaxy Z Fold 8 was launched in early August, and thanks to its ultra-slim body and innovative design, it drew more attention to foldable phones than ever before.

Hubert Lee, Samsung's executive vice president and head of the mobile experience design team, said that the shape and size of the device were very important. "We looked at familiar objects that we deal with in our daily lives," he explained. In this case, the passport. This device is practical for use with one hand and this feature was our inspiration. We like these ratios. The naturalness of the design is very important, because if you force something on the users or if the design is unnatural, they will not want to use it anymore."

Samsung has been working on foldable phones for a long time, but Chang acknowledged that the market is no longer the company's monopoly. He said: "With other companies entering the product category that we pioneered eight years ago, our history and experience speaks volumes. "While competitors are introducing their first foldable phones, Samsung is now leading the market with three distinct and innovative form factors that meet the needs of different lifestyles."

Chang did not name competitors, but several brands such as Xiaomi and Huawei have also released phones with a passport-like design. However, Apple seems to have had the most impact in this regard. According to the principle that the growth of a market ends up benefiting all its actors, Apple's new phone, which is scheduled to be launched on October 23, may have also helped increase interest in Samsung phones.