Identity-Driven Discourse-Making Is a Priority for Fars Media Ecosystem

Shiraz – The Fars Director General of Islamic Propaganda, stressing the need to strengthen the Fars media ecosystem, said identity-building, cadre-building, and discourse-making are the three main strategies for increasing media effectiveness.

Shiraz - Director General of Fars Islamic Propaganda, emphasizing the necessity of strengthening the media ecosystem of Fars, said: identity building, cadre building and discourse building are the three main strategies to increase the effectiveness of the media.

According to Mehr reporter, Hojjatul-Islam wal-Muslimeen Mohammad Baqer Veldan, in the meeting of the steering council of the media ecosystem of Fars province on Tuesday morning, listed the three strategies of identity formation, framing and discourse formation as the main axes of media activities and said: to have an impact in the society, we must strengthen the organizational identity, recognize the capacity of talented forces and turn cultural and social issues into public discourse by producing targeted content.

Emphasizing the necessity of establishing the identity of the Islamic Propaganda Organization, he added: This group has a specific background and mission in the field of religious propaganda, and this identity should be clearly reflected in media activities, content production, and communication with audiences.

Referring to the necessity of highlighting the organization's name and logo in the media space, the Director General of Fars Islamic Propaganda said: the media identity should be strengthened in such a way that the audience can correctly recognize its connection with the Islamic Propaganda Organization by observing the content and activities.

Hojjat-ul-Islam Voldan also emphasized the necessity of better reflection of the group's activities and said: Many measures and programs are carried out at the level of the province and cities, but all these capacities are not sufficiently reflected in the media space; Therefore, it is necessary to publish achievements and performance reports in a regular, documented and categorized manner.

Identifying talented forces and converting capacities into media network

He considered staffing to be the second basic strategy of the media ecosystem and stated: Capable forces in departments and cities should be identified, given the opportunity to work, and grow with training, support and fielding their talents.

Referring to the capacity of specialized networks of the Islamic Propaganda Organization, the director general of Fars Islamic Propaganda said: This organization has many networks in various fields, from education and social activities to the Quran and cyberspace, which can become a support for the production of media content and subjects.

Emphasizing the necessity of using the capacity of artificial intelligence and specialized training, Hojjatul-Islam Voldan added: Talented forces should be used in these networks for finding subjects, producing content and covering events in a targeted manner. So that each department plays its part in promoting media programs.

Targeted targeting and attention to gray audiences

He considered creating discourse as the third strategy of media activities and said: discourse is formed when an issue is recognized and accepted in society; Therefore, the media should turn cultural and social issues into a public concern by creating waves and creating targeted streams.

Director General of Fars Islamic Propaganda, referring to the necessity of separating the issue from the issue in media planning, stated: it is not enough to address the occasions; It should be determined what issue each occasion highlights in the society and for which group of audience it has the capacity to produce content.

Hojjat al-Islam Waldan considered teenagers, women and elites as three important audience groups and added: teenagers due to their age and cultural needs, women as social activists and academic and seminary elites due to their scientific and social prestige, should be prioritized in media planning.

Emphasizing the necessity of dialogue with gray audiences and different intellectual spectrums, he stated: We must examine the effective communication method with these groups and provide a context for interaction and clarification of issues by using discussion tables, thought-oriented meetings and documentary production.

The necessity of strengthening the media flow related to the project "Life with Verses"

Referring to the cultural occasions and local capacities of the province, the Director General of Fars Islamic Propaganda considered the commemoration of Hafez as an opportunity to produce deep and purposeful content and said: addressing Hafez should not be limited to congratulatory messages and occasional content; Rather, the connection of Hafez's thought with the Quran, religion, art and epic can provide the basis for the production of various media works.

Hojjat-ul-Islam Voldan also emphasized the need to strengthen the media stream related to the project "Life with Verses" and introduce the Koranic capacities of Fars and added: The Koranic nature of the province should be reflected in the production of content, urban space creation, the introduction of Quranic figures and the representation of its cultural capacities.