Manoin to Support Creative Companies with 200 Billion Toman in Credit

Isfahan - The head of the National Creative Industries Event 'Manoin' announced that 200 billion toman in support credit has been projected to develop products and commercialize the achievements of creative companies.

In a conversation with Mehr reporter, Abdul Hassan Bahrami, referring to the goals of holding the national event of Manween creative industries in Isfahan, stated: This event is held with the aim of helping the development of the country's creative industries market and creating a network of companies, stakeholders and activists in this field in order to provide synergy between the private sector and the custodian institutions.

Emphasizing the necessity of looking at the economy of creative industries as a chain, he added: supporting a product alone is not enough to realize the creative economy; Rather, a series of activities including product development, marketing, domestic market expansion, export, and the use of emerging technologies should be put together to improve the quality of products.

The head of the national event of creative industries, Manvin, continued: the approach emphasized by the vice president of science, technology and knowledge-based economy is to focus on creative and innovative activities and the formation of the value chain. We can talk about the realization of the creative economy when, in addition to supporting production and innovation, plans are also made for the commercialization of products and the access of companies to target markets.

Manvin beyond the exhibition of creative products

Stating that Manvin is not just an exhibition for the presentation of achievements and innovative products, Bahrami clarified: this event is a platform for dialogue, networking and synergy among the stakeholders of creative industries, and an effort has been made to provide effective interaction between the private sector and government agencies by designing specialized programs.

Pointing to the anticipation of more than 10 specialized panels and dialogue-oriented programs in this event, he added: The goal is that creative industry activists, companies, government institutions, and other actors of this ecosystem can exchange opinions about common issues, cooperation opportunities, and market development paths.

Explaining the structure of this event, the head of Manvin creative industries national event said: Manvin consists of three sections: exhibition, festival and support calls, each of which pursues a specific mission in the development of creative industries.

The presence of companies from 31 provinces of the country in Manvin exhibition

Referring to Manvin's exhibition section, Bahrami said: In this section, the products, achievements and capabilities of the country's creative companies are displayed, and companies from all 31 provinces of the country are present in it.

Stating that about 50% of the companies present in the exhibition section are managed by women, he added: a significant part of the managers and activists of the present companies are also in the age group of 20 to 35 years; An issue that shows the capacity of young manpower and the role of women in the development of the country's creative industries.

Awarding 35 golden statues of one billion tomans to the winners of the festival

The head of the National Creative Industries Event, Manvin, said about the festival section of this event: Identifying and introducing top brands and successful models of the country's creative industries is one of the main goals of this section, so that capable companies can develop their activities and enter export markets more than in the past.

Bahrami continued: Evaluation of works and companies is done in seven specialized fields, including computer games and games, animation and animation, handicrafts, tourism, toys, books and publishing, and museums.

Referring to the evaluation indicators of the festival, he said: Companies and products have been evaluated based on five indicators of employment creation, sales, export, cultural and social impact, and innovation and technology level.

The head of the national event of creative industries, Manvin added: In total, 35 golden statues with a value of one billion tomans each will be awarded to the winners, and seven diamond statues are also intended to introduce the best winners.

Referring to the evaluation process of the festival candidates, Bahrami said: After the call deadline ended on July 11, the evaluation process began and this process continued until the beginning of September.

Allocation of 200 billion Tomans to support creative companies

He introduced the support calls as the third part of the Manvin National Event and said: In this part, low-interest facilities with the ability to be converted into grants have been considered to support creative companies in order to provide the basis for developing products and accelerating their commercialization process.

The head of the strategic center of the knowledge-based economy development headquarters added, referring to the anticipated financial resources for this sector: the Presidential Vice President for Science, Technology and Knowledge-Based Economy has created a credit line of about 100 billion tomans for this purpose, and the Innovation and Prosperity Fund has contributed about 100 billion tomans to this sector.

He continued: These resources are intended to support creative and technological companies that need financial resources to develop the product and advance the commercialization process. Its purpose is that companies can benefit from the anticipated support according to their development needs.

Bahrami explained the difference between the functions of the three sections of Manvin and noted: In the exhibition section, the capabilities of active and established companies are introduced; In the festival, the top brands and models of creative industries are identified and introduced, and in the support calls section, support to creative and technological companies for product development and commercialization is pursued.

He expressed his hope that holding this event in Isfahan could provide the basis for the expansion of cooperation between creative companies, supporting institutions and market activists and make the path of market development and export of the country's creative industries smoother.