From a record 48 billion views in one month to a tenfold rise in users in 1404; Iran's interactive digital marketing report published

The Pegah Group and Daadkavan Sharif have published the interactive digital marketing report for 1404. The post From a record 48 billion views in one month to a tenfold rise in users in 1404; Iran's interactive digital marketing report published appeared first on Safir Arjan.

Kavan Sharif's Pegah Data Group published the interactive digital marketing report 1404.

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Kavan Sharif's Pegah Data Group published an interactive digital marketing report 1404; A report that brings together data from Tapsel, Bazar, Metrix, Athena, Datak and other participating collections to provide a picture of the evolution of digital advertising, user behavior and online businesses in Iran. The highlight of this year's edition is the addition of an artificial intelligence assistant, which allows the audience to ask questions about the report data, explore the topics they are interested in, and reach actionable insights with more detailed questions.

The year 1404 was accompanied by a series of infrastructural challenges and behavioral changes for the activists of Iran's digital economy. Disrupted internet access, changing user consumption patterns, online advertising market developments and increased use of artificial intelligence tools have made decision making more complicated for many digital businesses. In such situations, access to verifiable data about the performance of platforms and user behavior can help managers make more evidence-based decisions.

Pegah Data Kavan Sharif Group has tried to provide a multifaceted picture of the activities of different parts of the digital ecosystem by publishing the 1404 digital marketing interactive report. The report puts operational data from the group's collections alongside international benchmarks so that audiences can explore topics such as advertising, user acquisition, social commerce, marketing training and the use of artificial intelligence from different angles.

The distinguishing feature of this year's report is the way to access information. Kavan Sharif's Pegah Data Group has made it possible to interact with the content of the report by using Athena's artificial intelligence assistant. In this structure, the audience can start reading from a specific question and reach the sections related to their desired topic. This capability, along with the gradual data update program, is an attempt to transform the annual report from a static content into a reference resource over time.

One of the sections of the digital marketing interactive report 1404 is dedicated to the selected performance indicators of the group sets; Statistics that each relate to the activity of users, advertisers and digital businesses from a different angle.

According to published information, Tapsel recorded more than 48 billion advertising impressions or impressions in February 1404. This number shows the volume of advertisements displayed on the Tapsel advertising network during a month and should not be considered the same as the total number of advertisements displayed in the entire Iranian market.

The report in the market section also informs about more than 60 million monthly active users. In addition to indicators related to user activity, this section has examined their behavior in searching, installing, updating and using applications and games. Market data can be used to understand the change in demand in different application categories; Especially in areas that have faced significant changes in the needs and attention of users in 1404.

In another part of the report, Metrix discussed the quality of advertising traffic. According to the data of this collection, 91.26% of fraud detected in the installation was of the type of unusual traffic distribution. This index refers to the composition of detected frauds and does not mean that 91.26% of all installations are fraudulent. Examining such data is important for performance marketing managers; Because the number of installs alone cannot determine the true quality of user acquisition campaigns.

In the field of artificial intelligence, Athena reported a 10.8 times growth in the number of monthly active users. This statistic is related to Athena's own performance, and although it is a sign of the development of the use of this service, it cannot be considered the growth rate of the entire Iranian artificial intelligence market.

Datac Data has also explored one of the consequences of internet disruption for online businesses. According to the findings published in the report, 59% of Instagram stores investigated have returned after connecting to the Internet. This index shows that checking the status of active businesses in social networks does not provide a complete picture of their activity regardless of access conditions and infrastructural limitations.

In other selected indicators, Publica has reported a growth of more than 19% in the registration of its customer panel account, and Tapsel College has reported more than 109 hours of viewing education by students.

In the international part of the report, the share of digital advertising in the entire world advertising industry is 74.4%. Placing this index next to internal information provides a basis for examining global trends; However, differences in sources, time frames, and measurement methods should be considered in any comparison.

These numbers, despite the difference in the nature and statistical population, provide a picture of the range of information that is available to the collections of Pegah Kavan Sharif Group. The importance of these data becomes more apparent when each indicator is examined alongside its specialized details, time trends, and measurement limitations.

In this report, Tapsel examines digital advertising activity on the web and in applications. Display ads, clicks, installs, campaign types, ad formats, spending areas, publisher and advertiser performance, and conversion rates are among the topics in this section. Simultaneous examination of these indicators can help advertising professionals to better understand the difference between the volume of advertising activity and the measurable results of campaigns.

The market deals with the space of mobile applications and games from the perspective of user behavior. User search, install, update and usage data is analyzed in categories such as tools, financial services, gold, artificial intelligence and landtech. This information is important for product managers and application developers; Because they can reveal changes in user attention and differences between popular categories.

In its section, Metrix has focused beyond the number of installs and examined the quality of user acquisition. Indicators such as interaction, retention, app removal, source of attraction, conversion rate and advertising fraud are placed next to each other. Also, the topic of marketing automation is raised in this chapter to check continuous communication with users.

Datac covers another part of the digital space, namely the behavior of users and brands in social networks. In this chapter, social commerce, the share of brands' voices, users' reactions to disruptions, and changing business presence patterns on different platforms are examined. The issue of multi-platform presence is especially important for stores and businesses that manage a large part of communication with their customers through social networks.

Athena reviews data related to user logins, usage of artificial intelligence tools and their persistence. Issues such as the choice of language models, the type of use of tools, and the patterns of user return have been raised in this section. Such indicators make it possible to examine the gap between initial registration and continuous use of artificial intelligence services.

Tapsel College is dedicated to training and changing the skill needs of marketing professionals. In-demand educational topics, learning styles, enrollment and usage of courses are among the data in this chapter. This information can be useful to understand some of the educational needs of the digital marketing community.

Publica has also analyzed the performance of the ad reporting market from the perspective of its operational data. The number and price of publication, status of orders, media rules, changes in income and customer experience are among the axes of this section. Publica's data provides the possibility of examining a part of the process of ordering and publishing content in the media.

Placing these areas in one report allows the audience to see topics that are usually discussed in separate reports side by side. For example, a marketing manager can combine information about advertising with the quality of user acquisition or compare data from social networks with changes in the behavior of app users; Of course, these comparisons will be valid when the difference of the statistical population and the method of measuring the indicators are taken into account.

In the report of Kavan Sharif's Pegah Data Group, the audience is not only faced with a set of charts and indicators; Rather, he can ask questions about the findings, propose his own hypotheses and challenge the data from different angles through Athena's artificial intelligence assistant.

In the usual format of annual reports, the audience has to check different chapters, graphs and tables to find a specific data. This method is suitable for reading the entire report, but when a manager or analyst is looking for answers to a narrow question, it may take a lot of time to find relevant information.

For example, a marketing manager might want to know which metrics are best for measuring the quality of app install campaigns. The CEO of an online business may be looking for data on how online stores respond to communication disruptions. A product manager may also want to examine usage trends and app user retention.

These are examples of questions with which to begin reading the report, not answers that have been tested for correctness by the assistant in this text.

The interactive feature of the report allows the audience to enter the content of their desired issue instead of starting from the first chapter.

This decision was made with the aim of creating a more open space for data discussion. Instead of limiting the audience to the predetermined narrative of the report, Kavan Sharif's Pegah Data Group has tried to provide the possibility of investigating issues based on the users' own questions. In such a structure, the marketing manager, data analyst or CEO of a business can choose a different path to study and analyze the report according to the problem they are facing.

Another important part of this approach is encouraging experts to ask more specific questions. The value of data is not only dependent on the volume of published information; The quality of the question asked about them also affects the type of insight that can be gained. For example, the general question about the performance of digital advertising may be limited to reviewing a few indicators, but examining the relationship between traffic quality, conversion rate and user retention can be the starting point of a more practical analysis for decision-making.

This approach also reflects Kavan Sharif's Pegah Data Group's view on transparency in the publication of industry reports. Providing the possibility of questioning the content of the report opens a path for critical examination of the findings; However, the validity of the answers still depends on the access to primary sources, the definition of indicators and the review of data methodology.

The Digital Marketing Interactive Report 1404 is designed with this in mind: to provide data that professionals can ask questions about, test their assumptions and, from more nuanced questions, arrive at insights relevant to real business issues.

Another feature announced for this year's report is the ability to expand and update its content.

According to the explanation published on the official page of the report, the current version is not the end of the data release process and additional indicators, statistics and information are supposed to be added to it in the next steps.

This approach can reduce the gap between the publication of the report and its use. In many annual reports, data is released at a specific point in time and remains constant until the next edition is released. In the announced model for the 1404 report, the possibility of completing the published content over time is considered.

For marketing managers, analysts and industry activists, such a structure provides an opportunity to refer back to the report and follow up on new information. Of course, evaluating the applicability of this model will depend on the content of the next updates, the transparency of the changes, and the access of users to the details of the data.

Audiences can refer to the official page of the Digital Marketing Interactive Report 1404 to check the findings, view the selected indicators and learn about the content of the seven specialized sections.

It is suggested that the audience first familiarize themselves with the structure and sources of data and then ask their specialized questions in an interactive environment.