Afrasiabipour: Autoplaza Is Not Just a Car-Buying Venue / What Was the Aim Behind Unveiling the Auto Superapp?

The Deputy for Strategy and Business at Iran Novin, explaining Autoplaza's plans, said: This complex aims to offer an experience beyond car buying, from financial and after-sales services to recreational facilities, specialized events, and digital services.

According to Ambassador Arjan, in the car market, finding the right vehicle is only part of the buying process. After choosing and making a transaction, the customer may go to different centers to receive facilities, insurance, ownership transfer, license plate replacement, or after-sales services. Autoplaza works with the aim of gathering part of these services in a physical collection and completing it through digital tools; A model with a focus on customer experience, automotive services and building relationships between buyers, sellers and brands.

Amirhossein Afrasiabipour, the vice president of strategy and business of Irannovin, explained about Autoplaza's plans to provide integrated services, develop financial and after-sales activities, host automotive events and create content production infrastructure at the unveiling ceremony of Surap Autoplaza and the exclusive tour of this complex. He also mentioned the launch of Surap Autoplaza as the digital part of this experience and invited media activists, content producers and car brands to cooperate in the development of this collection.

car service; From selection and purchase to ownership transfer

Describing the service model of Autoplaza, Afrasiabipour said: The purpose of the collection is to provide the possibility to discover, compare and choose a car and complete the process of buying and receiving the product in an integrated way.

He added: Autoplaza tries to cover the customer experience from the stage of checking options to receiving the car and using related services.

Irannovin's vice president of strategy and business continued, referring to after-sales services: buying a car is not the end of the customer's relationship with the collection, and the services required after the transaction are also included in the Autoplaza program.

He explained: Customers can use the facilities provided in this collection to follow up on the needs related to after-sales services.

Afrasiabipour also said about financial services and car credit purchase: Banks are located in this complex and perform the validation process of applicants to receive car purchase facilities.

Irannovin's vice president of strategy and business added: Loans are provided based on customer validation so that applicants can use this capacity to finance the purchase of a car.

Referring to the technical and specialized services of the car, he noted that there are facilities for smoothing, painting, paintless repairs or PDR, as well as personalization and auto-tuning of the car. Car expertise and evaluation, buying and selling, delivery, exchange, insurance, ownership transfer and license plate replacement are among the services provided in this collection.

autoplaza; Beyond a car service center

Emphasizing Autoplaza's plan to create a space beyond car buying and selling services, Afrasiabipour said: In addition to meeting the car needs of customers, this complex is supposed to provide facilities for spending time and using entertainment and welfare services.

Referring to the amenities of the complex, he explained: the restaurant, food court and children's play area are among the facilities considered.

He also informed about the plan to create a health path in the Autoplaza complex and added: The open space and the outer environment of the Autoplaza are among the capacities that can help distinguish it from the usual car service centers.

Referring to the group's approach to customer experience, the vice president of strategy and business of Irannovin reminded: the goal is not only to provide a few separate services, but Autoplaza wants to provide an environment so that car enthusiasts can take advantage of other facilities of the group in addition to using specialized services.

Hosting car unveilings and specialized events

Efrasiabipour explained Autoplaza's plan to host car events and stated: The infrastructure of this complex is planned for holding car unveiling ceremonies, seasonal exhibitions, specialized events and gatherings related to car brands and clubs.

Referring to Autoplaza's program to host specialized events, he added: The physical facilities of this complex can be used for introducing products and holding events in other fields in addition to the automobile industry.

Afrasiabipour also stated: holding meetings of brands and consumers can help in continuous communication with the audience and better understanding of the needs of customers.

Emphasizing the importance of communication with the customer community, the vice president of strategy and business of Irannovin noted: establishing a relationship between brands and consumers provides the capacity to form a database of audiences; A capacity that can be used to improve and develop future services.

Content production infrastructure for media and influencers

Referring to Autoplaza's program for cooperation with media and content producers, Afrasiabipour said: A part of this collection is intended for the activities of media members, influencers and car business activists. This space can be used to photograph cars, introduce product features, produce video content, and hold interviews and podcasts.

Referring to the capabilities of Autoplaza media, he added: the possibility of holding news conferences, introducing products and live broadcasting of events is also included in the program of the complex. This infrastructure can be provided to car brands and importers to use the physical facilities and communication capacities of the complex to introduce their products.

The vice president of strategy and business of Irannovin, referring to various dimensions of business cooperation, said: Autoplaza, in addition to direct communication with consumers and providing services to them, also seeks to create a platform for cooperation between businesses. This collection can provide a space for direct communication between brands, importers, media and content producers.

Afrasiabipour also spoke about the development program of content activities in digital platforms and even the Metaverse space and emphasized: Autoplaza wants to develop its facilities for the use of media and digital activists in various formats.

The experience of modern Iran in the automotive industry and holding exhibitions

Referring to the background of Iran Novin Group in the field of car sales and import, Afrasiabipour explained: The experience of operating in this market has allowed the group to better understand the needs of customers from the time of choosing and buying a car to facing possible problems and receiving after-sales services.

Referring to the history of modern Iran in the field of car sales and import, he added: knowing the process of buying a car and the needs of customers after the transaction, including receiving after-sales services and following up on possible problems, can be used in the design of Autoplaza services and the provision of facilities according to the needs of buyers.

Afrasiabipour also pointed to the capacities of the New Iran Center in the field of advertising and public relations and said: the advertising support of this complex can help to continuously introduce Autoplaza and increase the audience's awareness of its services.

Referring to the advertising measures of Autoplaza, the vice president of strategy and business of Irannovin said: After the delivery of the complex on 20 September, environmental and television advertising activities began. These actions are part of the collection's program to introduce services and increase the number of visitors.

He also pointed to the experience of holding the Tehran Automobile Exhibition in 1402 and said: The experience of attending automobile exhibitions, including the quality of holding and participation of brands, can be used in the future plans of Autoplaza.

Artificial intelligence and technology in customer experience

Referring to the use of new technologies in the activities of Iran Novin, the vice president of strategy and business of Iran Novin noted: In its latest car exhibition, this group has presented some experiences based on artificial intelligence to communicate better with the audience.

Afrasiabipour added: The use of artificial intelligence tools can create a different experience for the audience and provide the basis for the development of new ways of introducing products.

He also considered the holding of events and the unveiling ceremony of various cars in the Iranian market as another experience of the collection; Experiences that can be used in the development of Autoplaza activities.

Superap Autoplaza; Completing the physical experience in the digital space

Referring to Autoplaza's digital programs, Afrasiabipour said: In addition to the physical space, this complex has also put the development of a super-application on the agenda. Surap Autoplaza is designed with the aim of providing the opportunity to experience the services of the complex on a digital platform, and its details are to be introduced by Mehdi Mozni in another part of the ceremony.

Pointing to the importance of the participation of the media and car industry activists, he added: the development of Autoplaza depends on cooperation in the field of content production, holding events and introducing brands. For this reason, we invite the media and activists in this field to participate in the introduction of services and the formation of the Autoplaza audience community.

In summarizing his view on the development path of this complex, the vice president of strategy and business of Irannovin emphasized: Autoplaza wants to go beyond the answer to the question "Where to buy a car?" Address the question of how to improve the experience of choosing a car and living with it.

Finally, he described Autoplaza as a destination for car enthusiasts.