The volatility of the gold market and the increase in transaction risk; How to avoid buying fakes?

The gold market is affected by currency fluctuations and global developments; At the same time, the concern about the sale of fake goods has doubled the importance of buying from authorized units, receiving valid invoices and verifying the authenticity of the goods.

According to Mehr reporter, in recent days, the gold market has been in a situation between the fluctuations of the global market and changes in exchange rates, where buying and selling in this market, in addition to the concern of price changes, has been associated with other concerns such as the authenticity of the product, the credibility of the seller, and the possibility of fraud. In such a situation, buyers decide to enter the market with more caution, and trade union activists emphasize the necessity of buying from licensed units, receiving valid invoices, and physical delivery of goods.

In the ranks of gold shops, the decision to buy is no longer limited to comparing prices and choosing between ornamental gold and coins. Before making a transaction, customers inquire about market conditions, the possibility of reducing or increasing prices, and the credibility of the seller; Because in a market where the value of transactions changes under the influence of various factors, an uninformed purchase can cause other problems for the buyer in addition to the loss caused by price fluctuations.

Examining the state of the gold market shows that global market developments and exchange rates are among the most important factors affecting the price trend. An increase in the global price of an ounce of gold does not necessarily mean the same change in prices in the domestic market; Because the exchange rate also plays a decisive role in calculating the value of gold. For this reason, it is possible that at times when the global market is facing a price decrease, the domestic market may follow a different path due to the increase in the exchange rate.

These conditions have made it more difficult for buyers and sellers to predict market trends. In such an atmosphere, some of the applicants prefer to follow the developments of the market before buying, and another group does not postpone the purchase according to their needs. On the other hand, sellers also experience different conditions in daily transactions due to market changes and demand.

Fluctuating prices and confusing buyers

One of the characteristics of the gold market is its simultaneous dependence on internal and external variables. The global gold price, exchange rate, demand and expectations of market participants all play a role in the formation of price trends. Therefore, any change in economic conditions or developments in the currency market can affect the decision of buyers and sellers.

Meanwhile, the management of the foreign exchange market is one of the factors that can affect the prospects of the domestic gold market. If the exchange rate is controlled and reduced, the ground will be provided to adjust the prices in the domestic market; However, the rate and speed of this change depends on the global market conditions and other influencing factors.

This situation has made the decision to buy a matter beyond predicting the price increase or decrease. In addition to checking the market conditions, the buyer must also specify the purpose of the purchase; Whether he wants the gold for personal use, intends to preserve the value of his property, or is looking for a short-term transaction, the buyer must determine his purpose of purchase in addition to checking the market conditions; Whether he wants the gold for personal use, intends to preserve the value of his property, or is looking to trade in the short term. Ignoring these differences can create unrealistic expectations about the profitability of the purchase.

In the coin market, the issue is not limited to price changes. The coin bubble and the gap between its intrinsic value and its trading price are among the factors that buyers should pay attention to. Reducing or increasing this distance can affect the amount of buying risk, and for this reason, making a decision based solely on the general perception of gold price increases is not necessarily a good choice.

Fraud concerns; A problem beyond market volatility

Along with the price fluctuations, the authenticity of the product and the credibility of the seller have also become one of the important concerns of buyers. The reports about some buyers complaining about buying counterfeit coins or goods whose specifications do not match the seller's claims show that the risk of being in the gold market is not limited to price drops.

In such transactions, the buyer may find out that the purchased product does not have the necessary authenticity after paying and going to check or resell the product. The difficulty of proving the transaction, the lack of valid documents or the seller's refusal to accept responsibility can also complicate the follow-up of the issue.

This issue becomes more important especially in purchases that are made outside the framework of valid trade unions. A seller who does not have a clear identity or it is not possible to check his activity license can put the buyer in a difficult position. In such a situation, even the payment and receipt of the bank receipt alone will not guarantee the authenticity of the goods or the possibility of easy follow-up of the buyer's rights.

Nader Bazarafshan, the head of Tehran Gold, Jewellery, Silver and Coin Makers and Sellers Guild, emphasized the need to comply with trade regulations, and considered buying from units with valid licenses as one of the ways to reduce the risk of fraud. According to him, buyers should make sure that the seller's identity and activity license are clear before making a transaction and avoid relying solely on advertisements or promises made in cyberspace.

online shopping; From trusting the image to the actual delivery of the goods

The expansion of the activity of virtual pages in the field of selling gold and coins has provided the possibility of faster access to products; But this way of buying can create risks for consumers in the absence of a clear corporate identity and valid transaction mechanism.

In online shopping, product images, seller descriptions, and payment receipts may seem sufficient to win the customer's trust, but none alone prove the authenticity of the product. For this reason, buyers should check the credit of the seller and the terms of delivery of the goods before paying, and refrain from making transactions with pages that do not have a clear identity.

One of the points emphasized by trade union activists is the physical delivery of the purchased goods. The buyer should not rely solely on the payment receipt or the seller's promise to ship the goods. Also, the payment must be made to the business unit of the trading party, and depositing money to the account of other persons, at the request of the seller, can make the legal pursuit of the transaction more difficult.

In buying packaged coins, it is also important to check the packaging specifications and the hologram related to the trade unit. However, the presence of the packaging or label alone should not replace the verification of the seller's credit and transaction documents; Because ensuring the authenticity of the product depends on a set of valid signs and documents.

valid invoice; The most important buyer document

In gold and coin transactions, the official invoice is one of the most important documents to prove the details of the purchase and follow up on possible disputes. Buyers should receive an invoice in every transaction, regardless of the amount, and be sure that the product information and trade union details are correctly included in it.

Registering the detailed specifications of the goods, including the weight and information related to the carat and standard of gold, helps the buyer to have clearer documents for follow-up in the event of a dispute. Also, the specifications of the trade unit should be accurate enough to enable identification of the seller and refer to the relevant authorities.

This is especially important for people who buy gold for investment purposes; Because the possibility of reselling the product and proving its specifications can affect the transaction experience. Therefore, paying attention to the validity of the invoice and the details recorded in it should not be limited to expensive purchases.

The gold market is waiting to determine the direction of the currency

The total conditions show that the gold market, in addition to being affected by global developments, is heavily influenced by the currency market trend and the expectations of economic operators. In such an environment, it is not possible to make a definitive judgment about the future path of the market by relying only on the temporary increase or decrease of prices.

For buyers, this situation means the necessity of making decisions based on real needs, knowing the risk of the transaction and checking the credit of the seller. For trade union activists, compliance with regulations, transparency in transactions and presentation of valid documents can play an effective role in maintaining the trust of customers.

The gold market has always been volatile, but what can prevent preventable losses is not just choosing the right time to buy; It is also important to know the conditions of the transaction and ensure the authenticity of the goods. In a market where exchange rate changes and global developments determine the path of prices, an informed and documented purchase can prevent an economic decision from turning into a costly experience.