What is the original furniture? 5 key signs to distinguish the old and original brand

Choosing furniture for the home is not just buying a few pieces of wood and fabric; Rather, it is investing in comfort, visual beauty of the living space and creating family memories for many years. In the vast and sometimes confusing market of Iran's wood and decoration industry, there are names that have become a benchmark due to decades of continuous activity and maintaining quality standards. When it comes to durability, ergonomic design and originality, the name Mobliran

Many decoration enthusiasts and furniture buyers, trusting the name they have in mind from the past, enter a store that has the "Mobiran" sign on its front, but after a few months and quality problems occur, when they call the customer service center, they find out that the purchased item has nothing to do with the old Mobiran.

The big challenge of Iran's furniture market: nominal similarity or credit abuse?

In the ecosystem of traditional and modern Iranian businesses, when a brand reaches a point where its name becomes synonymous with quality, a phenomenon called "brand surfing" occurs. In the past decades, the laws of trademark registration and separation of trade names had their own complexities and loopholes. The same thing caused that over time, many production units or stores, by adding an extension, prefix or even using similar fonts and colors, registered their names or put them on the doors of stores in a way that evokes the original and old brand.

5 definitive ways to distinguish original furniture from different stores

When you intend to buy, you should not be satisfied with the verbal statements of the sellers in various exhibitions. To be 100% sure that you are buying from the original and old collection, run these 5 control filters in order:

1. Telephone inquiry through the 1459 nationwide system (the most reliable way)

The easiest, fastest and most definitive way to identify the authenticity of a store is to call the four-digit number 1459. This communication line is the official and exclusive contact center of Mbiliran Asl. It doesn't matter which city or which furniture market you are in; Before you draw your bank card or make an advance payment, call 1459 inside the store.

2. Paying attention to suffixes, prefixes and playing with words in the boards

One of the common tricks of miscellaneous units is to use the main name along with an additional word in a very small font. For example, they insert the word "furniture" very large and with a font similar to the main brand on the board, and add words such as "industry", "tech", "East", "west", "classic", "modern" or the last name of the store owner in a small font in the corner of the board. When the customer protests, the salesperson claims that our brand name is "so-and-so's furniture" and we didn't say we were the same old company! Therefore, pay special attention to the visual identity, logo and exact name.

3. Checking the authenticity of the invoice, letterhead and warranty card

In the official branches of Mbiliran Asl, the order registration process is completely systematic. The pre-invoice and the final invoice have the company's official letterhead, system serial number, detailed technical specifications of the product (product code, fabric code, wood color) and an official seal. Branch stores usually use manual invoices or simple store accounting software that has no connection to the main company's central server.

4. Matching with the list of branches on the official website

All authorized branches and agencies of the main collection have the exact address and branch code registered in the company's official communication portals. If a salesperson at an exhibition claims that "we have just opened this branch and our name is not yet registered on the 1459 site or system" or "we do custom furniture products", do not be fooled by these statements. No branch will start working without registering in the central system and notifying the 1459 call center.

5. Presence of birth certificate and authenticity plate on the body of the product

The products produced in Mobliran factory have an identity. The presence of technical specification labels under the coil, metal or fabric plaques engraved with the exact brand logo, and standard corporate packaging at the time of product delivery are other signs that you should pay attention to when you receive the sofa at home.

Why does Mebliran Asl have no responsibility for buying from stores with the same name?

The reasons why Mobliran Asl does not have any responsibility or after-sales service for purchases made from different stores of the same name can be summarized in the following 3 cases:

1. Complete financial and legal independence: stores with the same name are completely separate trade units. The amount you paid to them has nothing to do with Mobliran Asl; Therefore, no brand can pay for the warranty of a product that is manufactured and sold by others.

2. Technical mismatch and parts (even with payment): coils, cold foam mold, wood color and original furniture fabrics are produced according to exclusive engineering standards. Due to the complete discrepancy of the structure and dimensions of various sofas with the original factory parts, it is not possible to repair them even if the customer pays for them.

3. Buyer's responsibility in pre-purchase inquiry: With the telephone system, it is possible to inquire about the authenticity of branches in less than two minutes. Therefore, the consequences of buying without research and based solely on trusting a board will be the responsibility of the miscellaneous seller and the buyer himself.

Tricks of miscellaneous sellers that you should know

When visiting furniture markets, watch out for these 3 common tricks from different sellers:

The first trick: "We are separated!"

Claim: The old company is divided between partners and we are one of the main parts.

Fact: It is a lie. Mebliran has a completely single structural principle and has not had any branches.

The second trick: "Sending directly from the factory and cheaper than the branch!"

Claim: We sell original factory products without intermediaries and 20% cheaper than official branches.

Fact: Mobliran Asl products are never given to various exhibitions and its price is the same in all official branches across the country.

The third trick: playing with the phrase "Mobilan's corporate product"

Claim: In response to "Are you the main branch?" They say: "All our work is a furniture company."

Fact: They mean a different company with a similar name, not the original Mobiliran Asl company.