A Theoretical Horizon for Escaping Capitalist Subjugation

The book 'Capitalism and Desire: The Psychological Cost of the Free Market' bridges psychoanalysis, Marxism and critique of ideology. Drawing on examples from cinema, literature, consumer culture and everyday life, it not only clarifies the secret of capitalism's persistence and appeal, but also offers a theoretical horizon for thinking about the possibility of liberation from this form of subjugation.

The religion and thought service of Ambassador Arjan of Iran (Ambassador of Arjan) - Tahereh Mehri; The book "Capitalism and desire; The psychological cost of the free market" written by Todd McGowan with the translation of Saleh Al-Ghorbin was released on the book market by Phoenix Publishing.

This book, relying on the theory of Freudian-Lacanian psychoanalysis, examines one of the most fundamental questions of our time: Why does capitalism, despite the contradictions, inequalities and obvious forms of oppression it has created, still have a stable attraction and a force of refusal? Throughout the book and from various perspectives, McGowan examines the relationship between capitalism and the psyche of subjects who invest in the relations of capitalist production and embrace its promises. According to him, the logic of capitalism is co-constructed with the logic of the subject's desire: both are based on the promise of satisfaction in the future, the satisfaction of which is always postponed. According to the revolutionary reading of the late Freud, the satisfaction of the subjects is formed in the constant loss and loss of the object and not from its possession, but capitalism presents this same satisfaction in the form of dissatisfaction and promises the achievement of the promised illusory satisfaction in the form of goods, without acknowledging that no goods, such as the object of desire, will ever be enough. Capitalism thus protects subjects not only from confronting the traumatic nature of their mode of satisfaction, but also from understanding their own role in perpetuating the system in which they participate.

Todd McGowan is one of the most important contemporary American philosophers and theorists who works on the border between philosophy, Lacanian psychoanalysis, film theory and cultural criticism. He is best known for his innovative interpretations of the ideas of Georg Wilhelm Friedrich Hegel, Jacques Lacan, and Sigmund Freud, and is one of the leading figures of the continental philosophical tradition in the English-speaking world.

The book "Capitalism and desire; The Psychological Cost of the Free Market" written by Todd McGowan after gratitude, translator's note and introduction in ten chapters describing the subject of desire and the subject of investment, the psychological calendar of private space, covering our eyes from the gaze, continuity and sacrifice after it is removed, a God we can believe in, a more tolerable infinity, the goals of capitalism, the exchange of love with romance, abundance and scarcity, the high idol of the market, and in The end concludes; Bag instead of hoarding.

In the fifth chapter under the title "God in whom we can believe", the author deals with the great other instead of God: "Capitalist modernity makes it possible to imagine human freedom. The functioning of capitalism, unlike other socio-economic systems, does not require everyone's obedience to a transcendent being. Although hierarchical relationships still exist, these relationships are no longer based on theological justifications that make free action impossible. Thus, there is a significant break from the previous systems. At the same time, modern science also requires putting aside divine intervention and no longer considers it as a factor in calculating the mechanisms of the universe. Scientists can believe in God (though many do not), but they cannot explain human or natural behavior by reference to God and still maintain their place in the scientific community. This absence of God in capitalist modernity opens up a space where subjects can believe in freedom for the first time in human history without facing a contradiction. In fact, the concept of freedom can only be imagined in the absence of divine power active in the world.

Although the absence of God is revealed after the emergence of capitalist modernity, capitalism simultaneously raises a new form of divinity that is even more autocratic than its predecessor. The new god is the market, which, unlike the omnipotent and omniscient God of monotheistic traditions, never reveals his arbitrariness.

Unlike Yahweh, he does not claim to be a jealous God, and apparently, unlike the traditional God, he does not restrict freedom, but, on the contrary, fosters it. In capitalist modernity, the free market occupies the place of God and acts as a big other, as a social reference. The big, god-like Other shapes the subjects' desires and directs their behavior, but does so in a hidden way. Although both God and the market are the guarantors of social existence, their working methods are different. The traditional God and the market both act as a refuge against the trauma of freedom. Capitalist modernity opens a gate to the possibility of freedom, only to close it immediately. However, this openness is the defining event of the modern age.

God does not disappear in the modern age - we are still allowed to believe in him - but this age abandons the belief in his physical presence in this world. [In other words, modernity does not eliminate God completely, but no longer assigns an active and tangible role to him in the material world.] As long as God exists as a material entity ruling over all the events of this world, there is no real possibility for human freedom, because the reference of all human activities will be a really existing - and not merely spiritual - big other. The geocentric view of the world allowed mankind not only to imagine himself at the center of creation, but also to ensure the existence of a substantial other (in other words, a substantial image of authority). With this background in mind, we can come closer to understanding one of the historical puzzles.

From a contemporary perspective, it is difficult to understand why the Copernican heliocentric system had such a fundamental impact on Catholic authorities. What difference does it make to a believer whether the earth is at the center of the solar system or the sun? If someone from that time consulted today's believers, perhaps not a single one would say that the destruction of the geocentric idea disturbed their night's sleep. Copernicus himself never worried about the wrath of the Church, as he was lucky enough to die on the same day as his book On the Rotation of the Celestial Planets was published in 1543. Others were not so lucky. Belief in heliocentrism played an important role in the conviction and execution of Giordano Bruno by the Inquisition in 1600, and also caused Galileo Galilei to withdraw his public support for the Copernican theory to avoid a similar fate. Bruno's courage and Galileo's submission were both the result of the intense pressure the church felt to maintain its geocentric image. The result of challenging the central earth was to challenge what God is."

In the whole book "Capitalism and desire; The psychological cost of the free market" by establishing a link between psychoanalysis, Marxism and ideology criticism and using an example taken from cinema, literature, consumer culture and daily life, not only illuminates the secret of the continuity and attraction of capitalism, but also offers a theoretical horizon for thinking about the possibility of getting rid of this form of subjugation.

The index at the end of the book is also a good guide for those interested in getting detailed information.

The book "Capitalism and desire; The psychological cost of the free market" written by Todd McGowan and translated by Saleh Al-Ghorbin, with 416 pages and 770 copies, was published by Phoenix Publishing House.

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The book "Capitalism and desire; The psychological cost of the free market" by establishing a link between psychoanalysis, Marxism and ideology criticism and using an example taken from cinema, literature, consumer culture and daily life, not only illuminates the secret of the continuity and attractiveness of capitalism, but also offers a theoretical horizon for thinking about the possibility of getting rid of this form of subjugation.

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