Government Plants Grass for Empty Stadium; Media Match Is Being Played in Another League! / From Paper Subsidies to Neglect of Gen Z: We Need a 'Knowledge-Based Governance' Alongside a 'Knowledge-Based Media'

Dr. Mostafa Entezari Heravi, Managing Director of the Safir Arjan Media Group, speaking on a specialized panel at the national Manavin Tax event on the sidelines of the Isfahan Creative Industries Expo, sharply criticized the outdated approaches of policymaking institutions toward media developments, stressing: 'Today, media, journalists, and the new generation of audiences have moved to a different playing field, yet the regulatory system remains stuck in the paradigms of a decade ago, and for a stadium that'

Responsible manager of Ambassador Arjan in Manwintax national event:

Dr. Mustafa Inteziri Heravi, the responsible director of Arjan Ambassador Media Group, during the specialized panel of the national event "Manwintax" on the sidelines of the Isfahan Creative Industries Exhibition, with a clear criticism of the traditional and left-over approaches of the policy-making institutions of media developments, emphasized: "Today, the media, journalists and audiences of the new generation have moved to a different playing field, but the regulatory system is still stuck in the paradigms of a decade ago, and for a stadium where there are no spectators, the cost It maintains."

A decade's survival of policymakers from the technological developments of the media

Referring to the deep gap between the field reality of the media and the regulatory method in the country, Dr. Inteziri said: "The most important concern that exists in the governance and policy sector now is to stop in the patterns and paradigms of the past. In a situation where the media use new platforms, advanced technology and artificial intelligence to create and publish content, the management and policy-making system is still trying to manage the country's communication space with tools such as paper subsidies, distribution of government advertisements, and maintaining the media economy."

He added: "Hakhmet is at least a decade behind the fundamental developments in the field of media. He sees the signs of this transformation, but he is unable to understand its depth. Today's situation is like a referee standing in a field empty of players and spectators, watering the grass and cleaning the empty seats; While the real game is going on in a completely different field and in another league."

Criticizing some of the negative attitudes among the supervisory institutions, the responsible director of the Ambassador Arjan media group stated: "It is very surprising that recently one of the regulatory institutions proudly announces that it has the necessary tools to disable today's technologies! This is not called regulation. The art of the policy maker and regulator is to employ new technologies and convey their message through it, not to seek to destroy and disable the tools.

Emphasizing the current generation gap, he noted: "Today's audience, especially Generation Z, lives in an environment where the governing structure neither knows its language nor has an effective presence in it. It is not possible to control the dynamics of the new space with direct control methods and the injection of traditional funds.

The media should serve to solve the problem; The metaphor of Abraham's birds

In response to the role of modern media in today's society, Etziri said: "The media finds identity and real effectiveness when all the components of governance and society play on a common ground to solve problems. Our problem today is the dispersion of components. The current state of the media and society is not unlike the Quranic narration of Prophet Abraham's birds; "Today's technology is the tool that should call these scattered components from different mountains and put them together to form a coherent body to solve the country's crises."

He continued: "The sound that is produced today in social platforms and virtual space is not noise or disturbance; This is the voice of society and the new generation that should be heard and recognized. "If you don't recognize a voice, you can never make policy and plan for its issues."

The need for "knowledge-based governance" alongside "knowledge-based media"

At the end of the Manwintax panel, Dr. Inteziri emphasized: "The formation of knowledge-based and technology-based media is not a solution by itself; The main missing link is the establishment of a "knowledge-based governance". A government that recognizes technology, the new language of the audience and the reality of platforms, does not disturb the voice of the media and uses their capacity as a lever to solve national issues.

It should be mentioned that the responsible manager of Ambassador Arjan had a conversation with Sahab Mohibali, one of the old journalists in the field of communication, in this event.