Karen Bonck Hired as Brand Partnerships Chief at 3 Arts Entertainment

Exclusive: Karen Bonck is joining 3 Arts Entertainment as its head of brand partnerships. Bonck moves to 3 Arts from Lionsgate's Debmar-Mercury, where she most recently served as EVP Partnerships & Current Programming. Over more than a decade at the company, Bonck led brand integrations and partnerships across its programming and built relationships across […]

EXCLUSIVE: Karen Bonk is joining 3 Arts Entertainment as their Head of Brand Partnerships.

Bonck comes to 3 Arts from Lionsgate-owned Debmar-Mercury, where he most recently served as EVP Partnerships & Current Programming. For more than a decade at the company, Bonck led brand integrations and partnerships across its programming and built relationships across the brand and advertising community. Previously, he held roles in ad sales, marketing, partnerships and client solutions at NBCUniversal and Disney/ABC.

Bonck will be based in New York and will work at 3 Arts to identify and develop brand partnerships on company productions, client productions and client activities across film, television, digital, social, live tours and entertainment, with a focus on new partnership models across digital and social platforms.

"Karen brings tremendous experience and relationships across the brand and advertising community, along with a deep understanding of how partnerships can create new opportunities around talent and content," said Brian Weinstein and Michael Rothenberg, CEOs of 3 Arts Entertainment. As we continue to expand our business, he will play a critical role in identifying new ways to connect our customers and products with our brands and advertising partners.

"I'm excited to join 3 Arts and build on the great work that's already happening across the company," said Bonck. "There is significant opportunity to bring brands together with 3 Arts' clients, productions and creative businesses in thoughtful and innovative ways, and I'm excited to work with the team to develop these partnerships."