Marvarid National Fashion and Apparel Festival to Be Held in Isfahan

Isfahan – The Marvarid National Fashion and Apparel Festival will be held in Isfahan from October 20 to October 23.

According to the reporter of Mehr, the National Pearl Festival will be held in Isfahan for several days from 28th of Mehr to 1st of November with the aim of supporting the production of luxurious clothes and Iranian-Islamic fashion.

This event will be held with about 260 booths and scientific, educational and artistic side programs, in cooperation with Isfahan province's Headquarters for Good and Prohibition, International Exhibitions, IRGC Cooperation Foundation, Chamber of Guilds and related unions.

Artificial intelligence comes to the aid of Iranian-Islamic fashion

In this regard, the secretary of Isfahan Province's Department of Prohibition and Prohibition stated at the press conference of this festival: Clothing is a product that people deal with day and night, and Isfahan has had something to say in textiles and design for a long time.

Hojjat-ul-Islam Mohsen Mazaheri added: The pearl festival is designed to make a leap in this field and help producers, sellers and buyers at the same time.

Pointing out that designers and students can present new designs and be supported, he pointed out: a system based on artificial intelligence has been prepared that monitors and analyzes the trends of fashion, color and design in the world today and adapts it to the requirements of suitable Iranian-Islamic clothing.

According to the secretary of Isfahan province's headquarters for promoting good and forbidding evil, this system will be available to designers and producers after the festival, and priority is given to social clothing.

Hojat-ul-Islam Mazaheri stated that the successful producers will benefit from the financial and credit support of the Basij Cooperative Foundation and added: for the buyers, the possibility of receiving purchase credit from five to 50 million tomans through the bank branch located in the predicted place so that both the seller can sell and the people can make appropriate purchases.

He listed the holding of scientific meetings in collaboration with Azad University, the call for essays, public pre-meetings about social clothing, and the call for artworks as part of the programs of this four-day festival and said: The goal is to create more Isfahani brands and continue to supply socially appropriate clothing with the Marwarid brand throughout the city.

Side events make the Pearl Festival identity

In addition, Ahmadreza Tahanian, CEO of Isfahan International Exhibitions Company, also stated: What distinguishes this festival from similar events is the specialized meetings and side events that ensure the welcome.

He added: Visiting hours are expected from 17:00 to 21:00 and the role of media and radio is very important in timely information.

Pearl modeling for Iranian-Islamic luxury fashion and clothing

Also, Seyed Hossein Anuri, representative of Isfahan Basij Foundation, said in this press conference: This festival can be a model for other provinces to promote the luxurious Iranian-Islamic clothing in the form of everyday wear.

He pointed out: Iranians have had luxurious clothes for a long time, and today it is sometimes difficult to find suitable clothes. Therefore, just selling the festival is not enough and designers, students and unions from all over the country should come to work.

He added: About 260 stalls are expected and the clothes offered should be worthy of the people.

The representative of the Basij Cooperative Foundation of Isfahan province added: coordination has been done with the municipality for transportation services, banks for purchase facilities and the presence of tailors, weavers and producers.

Anuri emphasized: The collections affiliated to the foundation also support education, popular economy and culture, and Isfahan has the capacity to host national and even international events.

Mawarid becomes a network of specific stores in Isfahan

In addition, Abbas Soltani, the head of Isfahan Chamber of Guilds, pointed to the difficult economic conditions and emphasized: holding such an event requires empathy and should not be limited to slogans.

He demanded that the result of the festival lead to a network of specific stores in the city so that people know where to get the right clothes and that this path continues in the following years.

Soltani added: Unions and stores that have quality, suitable appearance and conventional prices were invited and the participation of the trades themselves in the selection and judging is important so that the output of the festival is consistent with the real needs of the market.

Conceptual fashion is showcased in pearls

In the continuation of this meeting, Janthari, the secretary of the Pearl Festival, also said: This year's focus on Iranian-Islamic clothing is suitable for the taste of the young generation.

According to him, in the heart of the exhibition, a live conceptual fashion section is planned, which shows the cycle of design, pattern making, production and supply during four days, and students of different universities design and sew clothes according to their taste, are judged and compete with professionals; The jury includes top national and provincial professors.

We do not copy the designs of famous brands

The secretary of the National Pearl Festival added: The artificial intelligence system takes the fashion and color trend of the world and adapts it to the Iranian-Islamic indicators so that the designers can benefit from the current data and it is not supposed to copy the designs of foreign brands.

Janthari emphasized: The stalls are not limited to tents and masks and cover all types of social clothing required for women, men, youth and teenagers.

He added: All capable brands have been invited to participate voluntarily, and unions have introduced top stores to participate.