When a Sporting Event Becomes a Playground for Bloggers / In the Name of Equestrian Sport, Sponsors and Influencers Cash In!
Instead of Showcasing Veteran and Disabled Athletes, the Para-Equestrian Program Becomes a Playground for Bloggers!
According to Ambassador Arjan, on the occasion of commemorating the National Paralympic Week, the dressage and para-equestrian national cup under the title of the progress cup on 16 October 1405 by the Equestrian Federation, hosted by the Abrash Equestrian Club, was pursued and finished with the financial support of several car sponsors.
These competitions were held with the wide acceptance of riders from Tehran, Alborz, Razavi Khorasan, Lorestan and Mazandaran provinces and as one of the key events of the National Paralympic Week, it provided an opportunity to show the capabilities of para-equestrian athletes alongside dressage champions.
This event was held with the presence of 42 riders and 9 para-riders in 14 categories, five levels of dressage, three grades and four groups of para-dressage and Special Olympics, and at the end, the best riders of each category were announced.
However, this program, instead of being an opportunity for veteran and able-bodied athletes to emerge, was accompanied by a strange margin that questioned the principle of the program.
The event, which was supposed to be dedicated to the sports of veterans and rehabilitated people, was accompanied by side effects at the Abaresh Equestrian Club. The presence of bloggers with criticized coverage, advertising costs and questions about the supervision of the federation on this program are among the issues that require the relevant authorities to answer.
The sponsor of this event had paid huge expenses to invite bloggers and promote the program. The presence of some of these cyberspace figures and bloggers was associated with behaviors and covers that provoked criticism.
According to the information received, the sponsor of this event, which is a car importing company, paid a lot of money to participate in this program. It is said that this company paid huge expenses to invite bloggers and advertise the event, and some of these people appeared at the venue of the competition with unconventional clothing.
The strangest thing is that apparently before the program was held, the sponsor and the trustee of the program were given the necessary warnings about the occurrence of fringes, but the sponsor and the trustee of the program ignored these warnings, justifying that they spent money for this competition and this program. According to Ambassador Arjan, on the occasion of commemorating the National Paralympic Week, the national dressage and para-equestrian cup under the title of the Progress Cup on October 16, 1405, was organized by the Equestrian Federation and hosted by a club with the financial support of several car sponsors.
The event, which was supposed to be dedicated to the sports of veterans and rehabilitated people, was accompanied by fringes in one of the riding clubs. The presence of bloggers with criticized coverage, advertising costs and questions about the supervision of the federation on this program are among the issues that require the relevant authorities to answer.
Apparently, the sponsor of this event had paid huge expenses to invite bloggers and promote the program. The presence of some of these cyberspace figures and bloggers was associated with behaviors and covers that provoked criticism.
According to the information received, the sponsor of this event, which is a car importing company, paid a lot of money to participate in this program. It is said that this company paid huge expenses to invite bloggers and advertise the event, and some of these people appeared at the venue of the competition with unconventional clothing.
The strangest thing is that apparently before the program was held, the sponsor and the trustee of the program were given the necessary warnings about the occurrence of side effects, but the sponsor and the trustee of the program ignored these warnings by justifying that they spent money for this tournament and this program.
The events that took place raised the question of how the Equestrian Federation, the group in charge of organizing this event and its security unit, supervised the conditions of the guests' presence in this event.
This question is especially important because the program was held in the form of an event related to the sports of veterans and rehabilitators, and it is expected that in such programs, the principle of holding a competition and event and in addition to paying attention to the dignity of athletes and sports goals, there should be sufficient supervision of the manner of holding and possible margins. Allocating huge costs to blogger advertising, along with the possible lack of attention to the expected requirements and frameworks, raises the question of what was the main priority of the organizers?
On the other hand, the storm in the middle of the program and the disruption of the championship platform also added to the margins of this event. An incident that reminds us of the need to pay attention to executive measures and predict adverse weather conditions.
Now the main question is, to what extent did the federation and the organizing officials supervise the implementation process of this program, and was there a specific assessment made about the way of inviting bloggers, advertising costs and compliance with the rules of attending the event?
Events related to the sports of veterans and rehabilitators should be an opportunity to see the abilities of athletes and introduce the capacities of this field. Therefore, it is necessary for the relevant authorities to explain how to manage the program and its advertising priorities in order to determine how far the sports goals of the event have been in the center of attention of the organizers.