Cultural Branding Does Not Mean Reducing Culture to a Trinket

The deputy head of the Civilization Development Committee of China's Traditional Culture Promotion Association, stressing the need to preserve cultural authenticity in tourism development, said cultural branding does not mean turning culture into a small commodity. Rather, it means culture must become a living experience that can be passed on to future generations.

Emphasizing the necessity of preserving cultural authenticity in the process of tourism development, the deputy of the Civilization Development Committee of the Chinese Traditional Culture Promotion Association said: Cultural branding does not mean turning culture into a small commodity, but it means that culture should become a living experience that can be passed on to future generations.