Report: Rockstar is likely to spend at least $150 million on GTA 6 marketing

This article was written for the first time on the website Gimfa Gimfa: news, reviews and reviews of games, cinema, movies and series in the report link: Rockstar will probably spend at least 150 million dollars for the marketing of GTA 6. As the release date of GTA 6 approaches, the scope of Rockstar Games' massive advertising campaigns is constantly expanding. In this regard, a new report claims that the marketing budget of this highly anticipated title is likely to amount to

As the release date of GTA 6 approaches, the scope of Rockstar Games' massive advertising campaigns is constantly expanding.

In this regard, a new report claims that the marketing budget of this highly anticipated title will probably be as high as $150 million. Of course, it should be kept in mind that this figure has not been confirmed by Rockstar Games or Take-Two and is merely an estimate of a member of the Miami-Dade County Commission.

According to the exclusive report of The Miamian, Rene Garcia, a member of the Miami-Dade Commission, during the October 5th meeting and during the discussion about GTA 6 advertising contracts, stated that by conducting an independent investigation, he concluded that Rockstar Games has allocated at least 150 million dollars to the marketing campaigns of this game. Citing this huge figure, he tried to question the insignificance of the amount received by the city in one of the advertising contracts.

Despite Garcia's emphasis on this issue, no official public financial documents have been released by Rockstar or Tik-To to confirm this number. Accordingly, the figure of 150 million dollars should be considered as a personal guess and estimate by a local American official and not the official and definitive marketing budget of GTA 6.

The core of the discussions at the Miami-Dade Commission meeting was around the controversial contract to install the giant Welcome to Vice City billboard on the roof of the Kaseya Center indoor arena. According to reports, as part of this agreement, Rockstar has deposited $975,000 into the city's account and in addition, he has personally borne all the costs related to the construction and installation of this giant structure.

This contract has aroused the sensitivity of some members of the commission because its final amount is set exactly below the limit of one million dollars; A threshold that, if crossed, the approval of the contract will require receiving an official license from the commission itself. Roberto González, another member of this commission, stated clearly during the meeting that this calculated pricing raises the suspicion that Rockstar deliberately adjusted the contract figure in a way to avoid direct voting and involvement of the commission. However, the mayor's office categorically rejected these speculations and announced that the said amount was determined based on similar advertising contracts and taking into account variables such as the dimensions of the structure, location and duration of the billboard display.

Meanwhile, Miami city officials are separately pursuing promotional programs specific to GTA 6. According to Miami Today, initial plans include issuing permits to install giant banners on the facades of downtown buildings; Banners whose area can reach up to 10 thousand square feet. Experts predict that if all the proposed advertising spaces are used, the revenues from these contracts will easily exceed one million dollars.

In addition, The Miamian reports that the City of Miami's exclusive deal for a set of six temporary banners will be worth about $1.2 million. It should be noted that this agreement is completely separate from the agreement related to Kaseya Center; Because the first contract is under the authority of the city government of Miami, while the second one is managed under the supervision of the city government of Miami-Dade.

But Rockstar's dreams of implementing more extensive marketing campaigns in the region have met with resistance and opposition from some local authorities. While negotiations were underway for the commercial exploitation of Miami-Dade's public facilities and arteries - such as Miami International Airport, the Port of Miami, Metromover commuter train stations and other public properties - a number of commission members strongly opposed linking the image and identity of these public assets with the controversial Grand Theft Auto brand.

In recent weeks, Rockstar has aggressively and noticeably increased GTA 6's promotional presence throughout the city of Miami. The glowing Welcome to Vice City sign above the Kaseya Center is just the tip of the iceberg of this comprehensive marketing plan, and discussions are ongoing to conquer other key spots in the city. In a general summary, it can be confirmed with certainty that Rockstar has spent a lot of money on local advertising contracts in Miami; But the legendary figure of 150 million dollars for the total marketing budget still has no official and legal basis, and until official confirmation from Rockstar or Take-To authorities, it should be considered as a personal estimate of a local official.

GTA 6 game will be released on 28 Aban (19 November) for PlayStation 5 and Xbox Series X/S consoles.

The GTA game series has an adult age rating; Therefore, it is necessary for families to monitor the access of children and teenagers.