Rockstar Mods Real Life Cars to look like GTA 6 cars before driving in Miami

Rockstar's wild marketing efforts for GTA 6 are well underway, with the latest modified cars cruising around Miami.

Rockstar's wild marketing efforts for GTA 6 are well underway, with the latest modified cars cruising around Miami. The GTA 6 developer designed some real-world vehicles to mimic their in-game counterparts and showcased them in the magical city.

The cars flashed Leonidas license plates — the ones you'll see in the game's fictional Florida — and were traveling in tight convoy with a Lamborghini police car with the VCPD. There was also a McLaren that looked like a real Progen Ameros.

Other appearances included realistic renderings of the Cheetah, Coquette D10, Tempesta and Manana. I can't even imagine how much it costs to collect this.

Looks like Rockstar Games is marketing #GTAVI in Miami with a street car showcase, with Leonida license plates and a VCPD Lamborghini.

One X/Twitter user said: "Huracan is a fire city police deputy." "Miami is too frivolous to turn a game into a city-wide event like this," said another.

The sentiment across social media is mostly positive, as players have been impressed with the creative marketing of GTA 6's launch. So far, it's definitely a step up from what we usually see from triple-A studios, and more than any promo I can remember in recent years.

Local news site Only in Dade took a look at some of the vehicles parked at the gas station as a Goodyear hot air balloon, with its GTA 6 ad, hovered in the distance. PlayStation reminds players that GTA 5 will soon be leaving PS Plus.

Rockstar developers traveled throughout Florida on research trips for GTA 6 to capture the state as realistically as possible in the humor-filled entertainment of Miami and the surrounding areas. CBS News recently did a segment on GTA 6 that detailed the game's depiction of the city.

Elsewhere, the Australian government released an image informing citizens of their rights to request leave when GTA 6 launches next month. While Rockstar has taken Miami by storm in its big marketing effort leading up to the launch.

Some Miami officials have expressed concern about the studio's influence, as Rockstar has taken over the coast and is partnering with the local NBA team, the Miami Heat. The marketing machine is now in full swing, just in time for GTA 6 to launch for PS5 and Xbox Series consoles on November 19.

It's been a busy week for GTA 6. We've got a report on the end of Cyberleek, details on GTA 6's sweat system, and confirmation that GTA 6 is eligible for The Game Awards 2026.

Are you taking a break to release GTA 6?

Yes, I am requesting/have already requested PTO

Yes, but I call in sick day.