Changing the purchasing pattern of households in the market of household appliances/second hand items became more demanding

The increase in the price of household appliances and the decrease in the purchasing power of households have changed the purchasing pattern of consumers and made the market of second-hand goods one of the serious options for meeting the essential needs of the home; So that now, in addition to tenants and students, young couples and families who are looking to buy essentials at a lower cost have also turned to this market.

The increase in the price of household appliances in recent months, in addition to reducing the purchasing power of households and the drop in demand for new products, has put a new path in front of some consumers; A market in which second-hand goods have become an option for meeting the essential needs of the home more than before. In a situation where it has become difficult for many households to buy a new refrigerator, washing machine or gas stove, used household appliances, despite their lower prices, have become a choice with doubts and risks; From the possibility of failure and repair costs to the lack of warranty and assurance of product quality.

Earlier, in a case, Ambassador Arjan investigated the various dimensions of the home appliances market and the challenges faced by producers, sellers and consumers; From the situation of prices and supply and demand to the increase in production costs, currency fluctuations and the difficulty of supplying raw materials. This time, in the continuation of this case, we have gone to another topic: the boom in buying second-hand household appliances and why households tend to buy used goods; A choice that, although it can reduce the initial purchase cost, raises the question of whether buying cheaper will end up costing more in the end.

The second-hand market is a refuge for buyers who are left over from new goods

The increase in the price of household appliances has not only deterred customers from buying; It has taken part of the demand to the used goods market. For households that cannot afford to buy a new refrigerator, washing machine, or gas stove, second-hand materials have become a cheaper option; However, this choice is associated with the risk of failure, lack of warranty and possible subsequent costs.

One of the sellers of second-hand household appliances says: The composition of the customers of this market has changed compared to the past. Previously, a significant part of the buyers came to buy used items for their student homes, workplaces, or rental homes, but now families who intend to use them for the long term are also seen more often. Some customers first get the price of new material and then come here. When they see that they can buy a better but second-hand model with the same money, their preference changes.

According to this seller, this behavior is more common in products such as refrigerators and washing machines where the price of new models has increased; Especially when the previous family device is out of order and the purchase cannot be postponed for a long time.

Dowry has also taken part in the second-hand market

Another seller reports an increase in the presence of young couples in this market. Buying used goods for dowry is not as rare as it used to be, and some couples buy second-hand items to reduce the initial cost of living. Many people don't come to buy all second-hand items, but for example, they buy used refrigerators or washing machines and keep their money for other items. Most of them are looking for clean and healthy material that will work for them for several years.

Signs of the same change can be seen in the new goods market; Some customers, instead of a brand new product, go for products without a box, with scratches, or products that are sold at a lower price due to an appearance defect.

Essential goods have more second-hand customers

The third seller says: The increase in demand is not the same in all product groups, devices whose absence disrupts daily life have more customers in the second-hand market. If the TV breaks down, the family may postpone the purchase for a few months, but the refrigerator or washing machine cannot be put aside for too long. When money is not new, the customer looks for a healthy second-hand option.

This difference shows that the growth of the used goods market is not only the result of the interest in buying cheaper; In many cases, the family has to find a replacement for an essential item quickly, and the available budget limits their choices.

Lower price, but with more question marks

Price reduction is the most important advantage of the second-hand market, but the buyer faces more uncertainties. The real life of the device, the repair history, the health of the motor or board, the amount of energy consumption, and the lack of warranty are among the things that are not easy to identify for the average customer.

One of the sellers says: Most customers ask if the device has been repaired or not, how many years it has been working, and if any parts have been changed. A clean appearance is not enough; Especially in the refrigerator and washing machine, the health of the main parts should be ensured. The large price difference with a new product makes some customers accept this risk, but if the device needs repair shortly after purchase, part of the initial savings may be lost.

Price pressure has not only changed the amount of sales, but has also changed the path of household purchases; For a part of the customers, the new product has become a distant choice from the first choice, and on the other hand, repair, restoration and second-hand purchase have taken a greater share of the consumer's decision.