The reception of the folding iPhone showed that the strategy "Don't be the first, be the best" works!

Apple's strategy, based on "Don't be the first, be the best", has paid off again with the huge success of the iPhone Duo, leading to unprecedented demand for this foldable phone. Apple has been present in the technology market for years with a different approach, and instead of competing to be the first, it focuses on providing the best experience... appeared first on Safir A

0 Posted by: Shirin Sabouri on October 25, 1405 at 14:41

Apple's strategy, based on "Don't be the first, be the best", has paid off again with the huge success of the iPhone Duo, leading to unprecedented demand for this foldable phone.

For years, Apple has been present in the technology market with a different approach, and instead of competing to be the first, it has focused on providing the best experience. This philosophy has deep roots in the history of this company and has proven its effectiveness many times. Now, with the successful launch of the foldable iPhone Duo, the tech giant has once again shown that waiting for perfection can lead to incredible profitability.

iPhone Duo; The result of the "Don't be the first, be the best" strategy

Steve Jobs, the founder of Apple, clearly stated this strategy when he unveiled the first iPhone in 2007. At the time, Apple wasn't the first company to make a smartphone, but the iPhone was ahead of the competition with its revolutionary touch screen. This approach paid off once again with the introduction of Apple's first foldable phone, the iPhone Duo. The pre-sale of this device was so successful that its delivery date was postponed until January 2027.

The reason for waiting for Apple to enter the foldable phone market

Unlike many of its competitors, Apple did not rush to enter the foldable phone market. While the first foldable phone, the Royal FlexPei, was released in November 2018 and the Samsung Galaxy Fold in September 2019, Apple waited years. The main reason for this delay was the concern of this company about the durability and stability of folding phones. Apple didn't want to release an incomplete product, so it allowed other brands like Samsung, Huawei, Motorola and Chinese companies like Honor, Oppo, Vivo and OnePlus to enter this market first.

Capture of the folding phone market by iPhone Duo

Despite its late entry, the iPhone Duo is expected to capture a significant share of the global foldable phone market. According to the forecast of Counterpoint Research, the global market of folding phones will grow by 24% this year and by 37% in 2027. The research firm predicts that the iPhone Duo will account for 25% of the global sales of foldable phones this year and up to 40% next year. The success of this product shows that many analysts were right to believe that the foldable phone market will not fully develop until the release of a foldable iPhone.

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Apple's solution to screen creases

One of the main challenges in the design of folding phones is the presence of a noticeable crease in the place where the internal display folds. Apple tried to solve this problem in the iPhone Duo. Although the company couldn't eliminate the crease completely, it made it significantly less visible and tangible by using special display and hardware technologies.

The future of Apple's strategy and future products

The success of the iPhone Duo proved once again that the "don't be the first, be the best" strategy works for Apple. It is rare that Apple launches a new product without ensuring its quality and excellence. The company plans to apply the same approach to smart glasses and may launch its own smart glasses soon (probably next year). Apple will once again improve an existing product with "Apple-specific seasonings." Of course, this company has not always been successful, and products like Vision Pro and the digital assistant Newton PDA were one of the few cases where Apple was too ambitious and added too much technology, raising the price of the product and making it difficult for everyone to use.