How Virtual Faces Become Stars of the Digital World?
Bloggers are no longer necessarily humans who stand in front of cameras, talk about their daily lives and promote brand products. AI has made it possible to create characters with their own face, tone, lifestyle and story, yet who do not exist in the physical world.
The future of Instagram in the hands of artificial bloggers; From digital personification to the future of advertising and social media
Bloggers are no longer necessarily human beings who stand in front of the camera, talk about their daily lives and introduce brands' products. Artificial intelligence has made it possible to create characters that have their own face, tone, lifestyle and story, but do not exist in the physical world.
Ambassador Arjan-Yekta Farahani: Imagine following a blogger who talks about her favorite clothes, travels, talks to her audience and introduces products of different brands; But contrary to what we expect from an influencer, there is no human behind this digital figure. The appearance, possible voice, communication style and even the life story of this character can be designed with the help of artificial intelligence; A character that does not exist physically, but may become a well-known face in cyberspace.
How do AI bloggers turn from an image into a media personality?
Mohammad Mehrabi, an artificial intelligence expert and researcher, says that the application of this technology in the media space has gone beyond the production of attractive images and videos and has moved towards the creation of digital characters with a clear identity and narrative. From his point of view, artificial intelligence bloggers should be considered part of the new generation of media figures; Characters that can resemble real people in terms of appearance, behavior, and way of communicating with the audience, without necessarily existing in the physical world.
This difference is very important. Producing a beautiful image or a different video alone does not make a successful blogger. What can make a character stick in the mind of the audience is a set of interconnected features: a specific personality, a fixed communication tone, a defined lifestyle and a story that continues in different content.
Mehrabi emphasizes this distinction and explains that the purpose of creating artificial intelligence bloggers is not just to design a face; Rather, it is creating a digital identity that can communicate with the audience over time.
Making the audience interested in fake bloggers
Perhaps the most important question about this phenomenon is why users should follow a character they know is created by artificial intelligence. The answer cannot be found only in the quality of the images or the appearance of these characters to humans; An important part of the story comes back to the mechanism of human communication.
According to Mehrabi, humans do not simply communicate with physical reality. Stories, feelings, values and shared experiences also play a role in the formation of interest and trust; Therefore, if a virtual character can provide content tailored to the audience's interests, have an attractive narrative and create continuous interaction, it may gradually gain the attention and loyalty of users.
Brands' attention to artificial intelligence bloggers
One of the most important fields of using virtual characters is marketing and advertising. Brands are always looking for ways to stand out on social networks, and AI bloggers can provide a new opportunity to design exclusive media identities.
Mehrabi believes that these characters have the capacity to be used in introducing products, running advertising campaigns and creating distinctive faces for brands. For example, a business can design a character with a specific visual style and communication tone and develop its advertising content around that character.
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The fine line between digital creativity and audience deception
As the characters created by artificial intelligence become more believable, the importance of transparency in their introduction also increases. Mehrabi believes that the development of this field should be accompanied by serious attention to moral responsibilities. Among the important issues in this field, we can mention how to introduce artificial characters, the transparency of advertisements and preventing misleading the audience. In fact, the charm of a character should not become a tool to hide its nature.
Competition for the most real face or the most interesting story?
Mehrabi considers the future of this field to belong to those who can balance the abilities of technology, storytelling, understanding the behavior of the audience and building trust. Accordingly, simply constructing the most human-like face would not be a decisive advantage. Coherent identity, high-quality content and meaningful communication with the audience also play a role in the longevity of a character.
On the other hand, it is still not possible to say with certainty that artificial intelligence bloggers will replace human influencers. These two forms of media presence may work together in many areas and each one is used for different purposes. What seems clearer is the expansion of options for brands and content producers to design and manage media identities.
artificial bloggers; A passing trend or part of the future of media?
Artificial intelligence bloggers can't just be considered as a new manifestation of image and video production tools. This phenomenon is linked to broader concepts such as digital identity, storytelling, advertising and audience trust. For this reason, its importance is not only limited to making artificial faces more realistic, but also related to the question of how characters are formed in the digital space and affect the behavior of users.