Gersh Launches Victoria House, Expanding into Scripted, True Crime and International Co-Productions (Exclusive)

Gersh is expanding its international content ambitions with the launch of Victoria House. The new identity of Spanish production group You First Originals, an Emmy-winning company, comes as the U.S. talent agency completes its integration of You First under its global brand on October 15. The move gives Victoria House access to Gersh's international talent network and […]

The Emmy Award-winning Spanish producer, formerly of You First Originals, backs Alexia Putlas and the upcoming Netflix true crime series Criminopatía.

Gersh is ramping up its international content ambitions with the launch of Victoria House, the new identity of Emmy Award-winning Spanish production group You First Originals, as the US talent agency completes the integration of You First with its global brand on October 15.

The move gives Victoria House access to Gersh's international talent network and opportunities to explore new financial partnerships and co-productions, while maintaining the Spanish company's creative independence. RELATED: Jon Watts to direct next Star Wars movie

The rebrand follows Gersh's 2024 acquisition of Madrid-based You First, a move into global sports agency that doubled the agency's workforce to more than 600 employees and expanded its reach to 22 offices in 14 countries. Popular in Variety

"It's not easy to find a production company with access to an international talent network as strong as Gersh's," Victoria House CEO Javier Martinez told Variety. "At the same time, we have the creative freedom to develop original stories and work with talent, creators and IP from any source."

Martinez continues to lead the company alongside Gersh International Chief Content Officer Luis Miguel Calvo. Both oversee creative direction and serve as executive producers on Victoria House projects. Joanna Pardos, with the company since 2022, oversees projects and content development, directing "It's All Over," "Alexia," and the upcoming "Criminopatía."

Fiction is a key driver of growth, with Victoria House collaborating on German Lucia's Alexia, inspired by the early life of Spanish soccer star Alexia Putlas, alongside LaZona, LaCima Producciones and Odessa Films. Backed by Movistar Plus and 3Cat, the film is slated to hit theaters in 2027. Victoria House previously produced Prime Video's Emmy-nominated international documentary Alexia: Labor Omnia Vincit.

Looking ahead to 2028 and 2029, Victoria House is developing two more screenplays, including what Martinez describes as "a sort of Spanish 'Billy Elliott'," inspired by an extraordinary true story with strong emotional and social dimensions.

"We want to diversify stories, documentaries and entertainment while staying true to our DNA: talent-driven stories with social relevance and the ability to reach a wide audience," Martinez said.

The company is also expanding its true-crime business, following HBO Max's "11 Tiros." Set in 2027, the Netflix docu-series “Criminopatía” is adapted from Clara Tiskar’s hit true-crime podcast, bringing an established IP with a loyal TV following. Further research projects are being developed around exclusive access to true real-life stories.

The new slate builds on five years of production for Netflix, Prime Video and HBO Max under the title You First Originals, during which the company earned two International Emmy nominations and won the 2025 International Emmy Award for Best Sports Documentary with "It's All Over: The Kiss That Changed Spanish Soccer."

The recently rebranded producer will operate within Gersh International's content division, alongside its podcast, YouTube and branded entertainment businesses.