Amy Degregorio Promoted to EVP at Hearst Media (Exclusive)

She will serve as right-hand to HMPG head Brian Kerb.

Amy DeGregorio has been promoted to executive vice president, sales and revenue for Hearst Media Production Group (HMPG), according to The Hollywood Reporter. With the promotion, DeGregorio effectively becomes Brian Curb's number two.

"Amy has done an exceptional job of creating meaningful brand partnerships and seamlessly integrating sponsors into our E/I programming," HMPG President Curb said in a statement shared with THR. As HMPG continues to expand, we want to bring that same expertise and strategic approach to our entire portfolio, creating new opportunities for brands to engage with our award-winning content and loyal audience.

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Curb became president of HMPG when Frank Biancozzo retired in March.

As senior vice president beginning in 2022, DeGregorio will lead HMPG's sales marketing team and new business development initiatives, working with national brand advertisers, organizations and foundations, according to the company. In his new role, he will serve as a key member of HMPG's executive leadership team and strategic advisor to HMPG President on revenue growth, commercialization and new business opportunities, driving revenue strategy and overseeing sales and sponsorship activities across the company's entire portfolio: linear television programming, native brand and digital content, FAST channels and emerging platforms.

HMPG's current program portfolio includes 30 major series. Its library has 6000 episodes from 85 series.

Prior to his role as Senior Vice President, Director of E/I Programming Sales, DeGregorio was Senior Vice President of Client Solutions for Litton Entertainment. In 2022, Litton Entertainment changed its name to HMPG. DeGregorio originally joined Leighton in 2016 as senior director of integrated marketing – he was promoted to group vice president and then senior vice president of client solutions.

DeGregorio joins Layton from CBS Television Stations, where he was director, strategic and integrated marketing. Prior to CBS, he had roles at NBCUniversal, truTV, ABC Television and MTV Networks. DeGregorio holds a BA in Media Studies from New York University, where he graduated magna cum laude.