Manwin Marks the Start of a Transformation in the Creative Economy; 35 Prizes of 1 Billion and 7 Prizes of 2 Billion Awarded to Winners

Head of Iran's National Creative Industries Event says 396 companies from 31 provinces are taking part in Manwin's exhibition section, aiming to turn creative ideas into marketable products, sustainable businesses and job opportunities.

According to Arjan's ambassador from Isfahan, Abdul Hassan Bahrami, in the press conference of the national event of creative industries "Manveen", referring to the holding of this event from October 21 to 23, 1405 at the place of Isfahan International Exhibition, he said: "Over the past 9 months, extensive arrangements have been made for the holding of Manveen."

Referring to the process of registration and evaluation of participants, he said: The call for the event started on May 11, 1405, and with the welcome of creative, knowledge-based and technological companies, the registration deadline was extended until July 11. At first, we expected 150 to 200 companies to participate in this event, but the reception of the activists in this field exceeded expectations.

The head of the innovation center of the knowledge-based economy development headquarters and the head of the national creative industries event of Iran continued: In the exhibition section, 396 creative, knowledge-based and talented technological companies from 31 provinces of the country registered, and after evaluation, about 130 companies were selected to participate independently in the exhibition. Also, nearly 20 special exhibition spaces were considered for other companies, and about 100 companies will also be present in the specialized pavilions of supporting collections and related devices.

He added: The presence of representatives of all the provinces of the country is one of the important features of Manvin and provides an opportunity to introduce the capacities of creative industries at the national level.

35 prizes of one billion and 7 prizes of two billion

Explaining the different sections and awards of the Manvin Festival, Bahrami stated: In this event, 35 one-billion-toman awards under the title of "Golden Statue" and seven two-billion-toman awards under the title of "Diamond Statue" have been considered for the winners.

He added: Companies are evaluated in seven specialized areas, including computer games and games, animation and animation, fashion and clothing, design, toys, teaching and learning methods and tools, and areas related to commercialization and creative houses.

According to the head of the national event of creative industries of Iran, the evaluation criteria include the amount of sales, exports, product complexity, innovation, and the amount of job creation.

Referring to the change in the process of selecting the winners, he said: "The winners were supposed to be announced earlier, but to increase accuracy and transparency, it was decided that a larger number of candidates will enter the face-to-face evaluation stage." Based on this, the final candidates present their products and achievements to the judges on the first days of the exhibition so that the winners can be selected more carefully.

The closing ceremony and awarding ceremony is planned for October 23, from 14:30 to 17:00 at Isfahan International Exhibition.

350 billion Tomans support capacity for the development of creative industries

Referring to the government's support programs for the companies in this field, the head of the national event of creative industries of Iran said: Several support paths have been considered for the development of creative businesses.

He explained: The vice president's science, technology and knowledge-based economy has considered a support line of 100 billion tomans for low-interest facilities and facilities that can be converted free of charge. Also, the Innovation and Prosperity Fund has allocated a credit line of 100 billion tomans to support creative companies through research and technology funds.

Bahrami continued: A memorandum of understanding has been signed with the Ministry of Cooperatives, Labor and Social Welfare's Ministry of Employment and Welfare to allocate 150 billion Tomans from resources related to self-employment and jobs to creative companies through the Omid Entrepreneurship Fund and the banking network.

In this way, the financial capacity of 350 billion tomans has been predicted to support the development of creative companies.

Referring to the selection of Isfahan as the host of this national event, Bahrami said: One of the approaches emphasized by the president is decentralization from Tehran and holding national programs in the country's susceptible provinces. Based on this, several provinces were considered for hosting and Isfahan was chosen due to its cultural, industrial, scientific capacities and appropriate infrastructure.

He added: Isfahan is not just a museum of past glory, but a living workshop of Iranian civilization. A province that has had the experience of shaping an economic ecosystem in areas such as pen-making, architecture, textile and trade.

The head of the national creative industries event of Iran continued: Isfahan's inclusion in the UNESCO creative cities network in the field of handicrafts, having a significant number of creative companies after Tehran, suitable infrastructure and the readiness of the province's senior management for cooperation were important factors in choosing this province.

He emphasized: Today, we are happy that Isfahan is the host of this event and we believe that this province can be a launching pad for the development of creative industries throughout the country.

Manvin's goal; Converting Iranian creativity into income and employment

Stating that creative industries should not be limited to art and cultural activities, Bahrami said: In today's economy, it is not only the owners of factories, machines and large capitals who produce wealth; People who have a creative idea and can turn it into a product, market and business are able to create economic value.

He added: Creative industries include a wide range of activities, from industrial design and crafts to computer games, animation and digital content production.

The head of the national event of creative industries of Iran stated: There are many capacities in the field of talent, culture, art and creative ideas in the country; The main issue is how to convert these capacities into salable products, sustainable businesses, employment and income. Manvin was created to help solve exactly this problem.

Referring to the three goals of the event, he explained: In the exhibition section, we are looking to introduce achievements and create a communication network between creative companies and stakeholders in this field; In the festival section, we follow the identification and introduction of top brands and the creation of successful models; And in the support calls section, we try to pave the way for product development and commercialization for start-ups.

Holding three meetings of the Policy Council with the presence of senior officials

Referring to the follow-ups carried out at the national level, Bahrami said: During the past months, several meetings have been held with private and public sector activists, and three meetings of the event policy council have also been formed with the presence of senior officials of the country.

He added: In the first meeting, representatives of the government, the Iranian Chamber of Commerce and related institutions were present. The second meeting was hosted by the Minister of Cultural Heritage, Tourism and Handicrafts, and in the third meeting, which was held on Saturday of the same week under the chairmanship of the President, Masoud Mezikian, in the presidential building, the governor of Isfahan and members of the government were present.

The chairman of the national event of creative industries of Iran continued: In these meetings, the necessity of developing support packages and following up on the general issues of the development of creative industries was emphasized. The goal is to make the creative economy one of the serious axes of the country's economic policy

computer games and animation; High value creation and export capacity

Referring to the composition of the participants in the exhibition section, Bahrami said: the most specialized presence in this year's event is dedicated to the field of handicrafts; However, an important part of the value-added capacity of creative industries is located in the field of computer games, games, animation and animation.

He added: In the vice president's office for science, technology and knowledge-based economy, we are looking for more special support in the field of computer games and animation in 1405. Because the production and export of the products of these sectors can have a significant currency gain for the country.

The head of the national event of creative industries of Iran said that another feature of Manvin is the strong presence of women and youth and said: about half of the companies present in the exhibition section have female managers. Also, a significant part of the managers of creative companies present at the event are between 20 and 35 years old.

He added: These characteristics show that creative industries have a suitable capacity to play the role of the young generation and increase the economic participation of women.

Manvin does not end with a conclusion

Emphasizing that Manvin should not be limited to a three-day exhibition, Bahrami stated: We are not looking to hold an exhibition and forget it after the closing. Manvin should be the beginning of transformation in the country's creative economy and its achievements should continue in the form of sustainable programs.

He considered the role of the media in introducing the capacities of creative industries, establishing communication between economic activists and following up on the demands of this field as important and added: Real success will be achieved when this event reaches people's homes and people's capacities are also used in the development of the creative economy.

In the end, the chairman of the national event of creative industries of Iran emphasized: Isfahan, with its human capital, universities, scientific and research town, elites and economic and artistic activists, has the capacity to become a model for the development of creative industries in other provinces. A model in which creativity passes the idea stage and reaches the market, employment and sustainable wealth.