Tehran Autoplaza Inaugurated: Details of the Capital's Largest Automotive Complex
The Tehran Autoplaza, covering 82,000 square meters, with capacity for nearly 90 specialized showrooms and parking for 3,000 vehicles, was introduced with the aim of consolidating car buying and selling services in western Tehran.
According to Mehr reporter, Tehran Autoplaza has been launched as one of the major projects in the field of car buying and selling in the capital, with the aim of gathering specialized exhibitions, suppliers of different car brands and car-related services in a centralized complex. This complex is located at the 7th kilometer of the special road to Tehran, west-east route and at the corner of Siamak Street.
Tehran Autoplaza is designed on a land with an area of about 82 thousand square meters and its projected capacity includes about 90 specialized showrooms and a parking lot with a capacity of approximately 3 thousand cars. Concentrating suppliers in one place is one of the main goals of this project to facilitate buyers' access to various cars, compare products and track services related to car deals.
From buying and selling cars to insurance and changing license plates
Amir Parviz Farzam, the manager of Tehran Autoplaza, in an interview with Mehr reporter on the sidelines of the journalists' visit to this collection, referring to the formation of the idea of starting Autoplaza, stated: The initial idea of this collection was formed from the Tehran Auto Expo. After examining the concerns and problems of car buyers and companies active in this field, we decided to design an integrated set to solve these problems as much as possible.
He added: One of the main activities of Tehran Autoplaza is to provide a space to visit different cars and check their sales conditions. The establishment of several showrooms in this complex allows buyers to check and compare the technical specifications, features, design and prices of different cars in one place.
Farzam continued by referring to the forecast of various services in this complex: services related to car buying and selling, insurance, financing, doing transactions and changing license plates, along with comfort facilities, are among the sections that have been considered for Tehran Autoplaza.
The manager of Tehran Autoplaza also announced the program of this complex to launch a super application and said: This application is designed with the aim of facilitating access to car services so that applicants can access the services they need through a digital platform in addition to visiting in person.
Stating that the services of this complex can be used by families, he added: The goal is that people can receive various car-related services in one complex and do not have to go to multiple centers to do their car affairs.
Referring to the program of Tehran Autoplaza's entry into the field of used cars, Farzam stated: Considering the complexities and problems in the car industry, our effort is that people do not need extensive specialized knowledge to carry out their car affairs and follow the process of buying and selling and other car-related matters more simply and transparently by using expert services and the company's support.
He pointed out: The goal of Tehran Autoplaza is that customers can follow up on car matters with more confidence and ease and have a seamless experience of receiving car services.
What brands are present in Tehran Autoplaza?
One of the topics of interest for applicants to this collection is to know about car brands and companies based in showrooms. Despite the prediction of about 90 specialized units, a complete and verified list of present brands and the number of active showrooms is not available in the information provided.
Therefore, applicants should get information from the showroom or supplier before visiting to find out about the available models, sales conditions, final price, warranty status and after-sales services.
Amirhossein Afrasiabipour, the Vice President of Strategy and Business of Tehran Autoplaza, also mentioned to the journalists, referring to the plans of this complex: Tehran Autoplaza is going to become a destination for car enthusiasts and those who want to buy new and used cars. A collection in which the processes related to the selection, comparison and purchase of a car and part of the after-sales services are provided in a centralized area.
He added: In Tehran Autoplaza, it has been tried to follow the steps required to buy a car, from visiting and comparing different options to registration, numbering and changing license plates, in this complex. Also, provision of after-sales services, including smoothing and other car-related services, is expected for this range.
Referring to the approach of this collection in the field of lifestyle, Afrasiabipour said: Tehran Autoplaza's strategy is not only limited to the supply of cars, and additional amenities are also considered for it, so that visitors can use other facilities of the collection in addition to visiting and comparing cars.
Stating that Autoplaza of Tehran belongs to Irannovin Group, he explained about the showrooms' operation method: The plan is that car brand representatives will be located in the complex, but Autoplaza will be responsible for managing the showrooms and monitoring their activities. Based on this, the group's approach is not simply to rent space to brands, and it is supposed to monitor the way services are provided by attracting agencies and deploying experts.
The vice president of strategy and business of Tehran Autoplaza continued: Negotiations for cooperation with different agencies are ongoing and Irannovin Group is also pursuing activities in the field of car import.
Referring to Tehran's autoplaza program to facilitate used car transactions, Afrasiabipour said: Applicants can bring their used car to this complex for pricing and sale, and if they wish, they can buy another car. It will also be possible for customers to check the options of buying zero-deductible cars.
He added: Financing and leasing through operating banks is also one of the services that are intended to facilitate the purchase of a car. The goal is for customers to choose the right option according to their economic conditions and financial ability and make the purchase process easier for them.
Creating a media center and producing automotive content
Referring to the prediction of a media and content production center in Tehran Autoplaza, Afrasiabipour said: One of the features of this complex is to create a specialized space for journalists, media members, influencers and activists in the field of automotive content production so that they can use professional facilities to cover events and introduce products.
He added: Facilities such as a professional photography space, a place for conducting interviews, recording podcasts, and holding news conferences and product introduction ceremonies have been planned in this center. Also, brands that intend to unveil their new products can use the capacities of this collection to introduce their products.
The vice president of strategy and business of Tehran Autoplaza continued by referring to the possibility of live broadcasting of events and establishing direct communication with car brands and importers: In addition to direct communication with consumers (B2C), this complex will also be a platform for the development of business communication between businesses (B2B).
According to him, the establishment of this media center along with showrooms and event facilities can provide more interaction between car brands with the media, content producers and market players.
Referring to the programs of this complex in the field of events and amenities, Afrasiabipour said: Tehran Autoplaza will not be limited to the supply of cars and efforts have been made to provide a space for the presence of families, car enthusiasts and industry activists.
Overapplication of autoplaza; From car records to digital sales
The concentration of car suppliers in one group can provide buyers with the possibility of comparing sales offers and reducing the need to go to different parts of the city.
Moazzami, the digital vice president of Irannovin Group, announced to the journalists about the unveiling and development of the car service super-application at the same time as introducing the showrooms and Tehran Autoplaza complex and said: This application is designed with the aim of creating a digital car ecosystem and is supposed to cover a set of services needed by users, from buying and selling cars to maintenance, exchange and leasing.
He added: This super-application is supposed to act as a car's digital identity card and record information related to the car's history, including periodic services, repairs, purchase and sale records, inquiries, and others. Such a feature can help strengthen the trust between the buyer and the seller by increasing the transparency of information.
The digital vice president of Irannovin Group stated about the cost of using the services of this application: services that require the payment of government fees, including tolls, are provided by paying the corresponding fee; But other application services will be available to users for free.
Moazzami continued: One of the main goals of this plan is to provide the possibility of buying and selling cars with more confidence and transparent access to the details of costs; So that the applicant can check the related information and costs before making the transaction.
Referring to the possibility of selling cars on this platform, he said: Users can buy cars in Autoplaza showrooms through this platform. Also, people who intend to sell their car can offer the car in the system so that it can be traded after the examination. It will be possible to buy a car in cash or in installments based on the expected conditions.
The digital vice president of Irannovin Group stated about the time to use all the features of the application: a part of the services can be used now and we predict that all its services will be available to users in the next two weeks.
Referring to the artificial intelligence capabilities of this super application, Moazzami stated: We have tried to gather car services in an integrated platform. One of the features of this system is the offer of a car according to the budget and the information entered by the user. This application uses 19 artificial intelligence agents that provide information and suggestions according to the applicant's needs using the available data.
Also, based on the explanations provided, new product unveiling ceremonies, seasonal exhibitions and car-related events are among the interesting programs of this collection. Also, facilities such as restaurant, food court, children's play area and open spaces are provided for the use of visitors. Creating a health path and facilities related to wellness is also among the programs that have been proposed to develop the welfare capacities of the complex.
The concentration of these facilities, along with car showrooms and services, is part of Tehran Autoplaza's approach to become a destination for visiting, buying and selling cars, and attending events related to this industry.
Autoplaza and the outlook of the car market
The establishment of centralized car collections can change the way customers access car-related suppliers and services. Based on the scale of the project, predicting the presence of about 90 showrooms and developing face-to-face and digital services, Tehran Autoplaza seeks to create a space for visiting, comparing and tracking the car buying process in the west of the capital.
Tehran Autoplaza is located at the 7th kilometer of Tehran special road, west-east route and at the corner of Siamak street. This complex is designed on a land with an area of about 82 thousand square meters and its projected capacity includes nearly 90 specialized showrooms and a parking lot with a capacity of approximately 3 thousand cars.