Third “Sour Pomegranate” Festival to Be Held in Dazmirkandeh Village, Sari

The Director General of Cultural Heritage, Tourism and Handicrafts of Mazandaran announced that the third “Sour Pomegranate” festival will be held in Dazmirkandeh village, Sari.

According to the report of Aria's Heritage reporter, Hossein Izadi emphasized the necessity of using local capacities in the development of tourism and said: "Pickle Pomegranate" festival and similar cultural programs can be an excuse to design and organize tourism tours and it is necessary to pay attention to these capacities by the private sector and travel service offices.

Director General of Cultural Heritage, Tourism and Crafts of Mazandaran, referring to the cultural and indigenous capacities of Mazandaran, said: Local rituals and traditions, native music, native games, traditional foods and local products are among the capacities that can be the basis for holding tourism tours centered on the culture and identity of the natives of different regions of the province.

He added: Local festivals provide an opportunity to introduce cultural assets and lesser-known attractions of each region, and with proper planning, these events can be turned into a part of tourists' travel packages.

Emphasizing the role of the private sector in this field, Izadi stated: travel service offices and tourism industry activists should plan for the design and implementation of targeted tours by identifying the native and cultural capacities of different regions so that, while introducing local customs and culture, the economic prosperity of local communities is also provided.

The Director General of Cultural Heritage, Tourism and Crafts of Mazandaran noted: Paying attention to these capacities and linking cultural events with tourism programs can help to diversify Mazandaran's tourism products and strengthen the local economy.

The third "pickled pomegranate" festival will be held on Tuesday and Wednesday, October 23 and 24, in the village of Dazmir Korekh, Sari.