The Vicious Cycle in Foreign Tourism: Why Do Neighbors Only Become Options in Times of Crisis?

A repetitive and costly behavioral pattern has for years cast a shadow over the country's tourism policymaking. In stable times, the country's budgets and diplomatic capacity are spent on markets and destinations that have little affinity with our geopolitical and cultural realities. But at the first sign of political turbulence, sanctions, travel warnings, or empty hotels, officials hastily remember neighboring countries and shared civilizational spheres. This seasonal, episodic perspective

A repetitive and expensive pattern of behavior has cast a shadow on the country's tourism policy for years; In the days of stability, the credits and power of the country's diplomacy are spent on markets and destinations that do not have much in common with our geopolitical and cultural realities; But as soon as the first political turmoil, sanctions or travel warnings and hotels are empty, the managers quickly remember the neighboring countries and common civilization areas. This seasonal, cross-sectional and passive view has trapped Iran's tourism in a constant cycle of trial and error.