Apple Unveils New Home Gadget

Apple unveiled a smart home hub that uses iPhone user data to further personalize Siri.

Apple unveiled a smart home hub that uses data from a user's iPhone to further personalize Siri.

According to Ambassador Arjan, quoted by Reuters, the "Home View" smart home hub, which was the center of attention at Apple's event in New York, is an important experiment in Apple's artificial intelligence strategy. This is while the company is trying to close the gap with Amazon and Google in this field and at the same time strengthen its reputation for protecting privacy.

Apple showed that "Siri AI" recognizes the user's face and performs personalized activities such as finding recipes from text messages, finding a local market to buy the necessary ingredients, and then updating the shopping list.

When a different person from the household enters, the Home View device recognizes his face and transfers to his private data. For example, it obtained text message information about when a friend's plane landed in the early morning, how long it took him to get home, and then getting the coffee maker ready to go a few minutes early.

The new device and Siri AI rely on the iPhone for these personalized features. This reflects the vision of new Apple CEO John Ternos to turn the company's best-selling product into a smart personal hub. This view was presented at the iPhone unveiling event last month.

The applicability of Siri AI depends on the amount of information from the user. HomeView stores a personal search profile on the user's iPhone to personalize its responses.

According to Kayan Darans, Deputy Director of Marketing for Home Products in an interview, this allows the user to receive results that are more relevant, up-to-date and important to him, because this information is obtained from his own iPhone.